How do you Create a manager account?

Are you a business owner and want to leverage Facebooks social media business features or perhaps create a Facebook adaccount to enhance your marketing efforts? Well, youre not alone. In this article, we will attempt to answer some of the most frequently asked questions by you and other business owners, such as:

• Whats the difference between a Facebook profile and a Facebookpage?
• Whats Facebook Business Manager and why do I need it?
• How do I set up Business Manager onFacebook?
• What would be the best way to create a Facebook business manageraccount?

So lets get started and help you in setting up a Facebook business.

Personal Facebook Profile vs Facebook BusinessPage

A Facebook Profile is a personal Facebookaccount and is used by an individual for personal activities such as communicating with friends, posting, and liking/commenting on others posts.

A Facebook Page is for companies and brands who will use Facebook for professional marketing purposes. For this reason, you can only run an ad account on your Facebook Page, and not on a personal account.

What is FB Business Manager? Why useit?

Facebook Business Manager is the next step for businesses who plan to leverage Facebook for their business. Business Manager functions as a centralized control system where you can create and manage everything about your business assets, tools, and take advantage of Facebook Ads and create your Facebook pixel.

Thanks to their acquisition, you can also now link your business Instagram accounts to create greater impact through your social media marketing.

We highly recommend you set up Business Manager if youhave:

• A business or service point with multiple clients, multiple ad accounts, and ad campaign reporting requirements. Since 2018, Facebook has made it compulsory for businesses to use Business Manager if any of their accounts use custom audiences from email lists.
• A relatively bigger team spread across differentlocations.
• You own a defined target audience that you want to reach out to using marketing campaigns to increasesales.
• Multiple web properties and blogs.

When you create your Facebook Business Manageraccount, you need to associate a business page with the Facebook Manager. Please note that if you dont have a Facebook Page or Facebook AdsManager to use for your Facebook advertising campaigns, the Business Manager will let you create one.

Business Manager is a completely separate workspace and does not interfere with your personal Facebook profile. In fact, Facebook lets you create a business account even if you dont own a personal profile.

How to create a Facebook Business Manager account

Creating a Business ManagerAccount

• Log in to business.facebook.com.
• ClickCreate Account.
• Give your new page a name.
• Enter your business name, your name, business phone number, address, and the work email addresswhich you will use to operate this account.
• Click Confirm and check your email for the confirmation of accountcreation.
• In the email, click on Confirm now. Now your account is ready to go!

One thing to keep in mind: Although every business is not required to be verified on Facebook, without verifying it, you wont be able to use certain features. Checkhereto see if you need to verify your business.

Verifying your BusinessDetails

Now, from your business manager home page, navigate to Business Settings Business Info. Check Business Verification Status Under Business Details. If it says unverified, it means you will know you need to verify your business details.

To verify your businessdetails:

• Click on View details. It will take you to the securitycenter.
• The third tab is BusinessVerification.
• Click Continue and start verifying businessdetails.
• Follow the directions and enter the email ID whenasked.
• You should receive a 5-digit code in your email inbox, enter that code as the last step, and clickSubmit.
• This should complete the verificationprocess.

Verify your domain

In some cases, if you may find the Business Verification button greyed out, thus making you unable to take any action. In this case, you must first verify your business domain before verifying your business details. You can do this with one of two methods:

• Go to the Business Settingsdrop-down menu Brand Safety Domain. Here you will find instructions on two methods for verifying a domain:
  1. HTML file upload, or
  2. DNS TXT record.
• Follow the instructions to get yourdomainverified.
• Once your domain is verified, you can begin to verify your business details from the Business Verificationpage.

Please note that domain verification and business verification are two different things. While business verification is required to request access to certain Facebook products and developer features, domain verification lets you claim the content privileges when you prove your ownership for a domain.

How to create a new adsaccount on Facebook

Now that youve created your Facebook Business Manageraccount, if you wish to run ads on Facebook, this next portion will help you do that.

First, youll be happy to know that you dont have to create a new ad account as an Ads Manager account is automatically part of your Facebook business page. However, there are a few extra steps you must take to begin creating Facebook ads.

Confirm Your Ad Account Info

From your business page admin access screen, navigate to the Settings menu -> Ad Account Settings.

If you have multiple business pages, youll have to select the page name for the account you want to create ads for.

You will note that youve been automatically assigned an Ad Account ID. You can also adjust your timezone and currency if need be.

Under the settings, you will need to fill in your business information in order to ensure you adhere to advertising guidelines. Be sure to click on Save Changes when youre done.

Set up Your Payment Method

Go back to the Settings drop-down and select Payment Settings.

Navigate to Add Payment Method and fill in the required information and click Continue.

Also, be sure to set your spending limits via the Set Your Account Spending Limits menu to ensure that you dont go over budget on your ad campaigns.

Thats it! Now you have successfully set up a Facebook Business Manager Account and are ready to utilize Facebook Ads Manager to supplement your social media marketing efforts. If you need some guidance on executing a successful Facebook Ads campaign for your business, please feel free to reach out.

Topics: B2B Marketing, Digital Marketing, Paid Media, Social Media