As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." A significant portion of Facebook's business model relies on selling ads across its apps and services. Small businesses, for example, can use Facebook's ad business to target ads to specific customers or demographics. However, if users on iOS 14.5 decide to opt out of tracking, Facebook may have less data to deliver those personalized ads to users. The update was released to the public last week, and every day more and more apps are beginning to display the ATT prompt to users. Facebook had previously given a glimpse of what the prompt will look like, and now, with the update released, the social media giant is slowly starting to roll it out to users. As spotted by Ashkan Soltani on Twitter, Facebook has updated its prompt to include the notice "Help keep Facebook free of charge." In an updated blog post, Facebook calls this updated prompt an "educational screen" that will "help people make an informed decision about how their information is used." Instagram, owned by Facebook, will show a similar prompt to users asking them to enable tracking to "Help keep Instagram free of charge."
Facebook will be rolling out the prompt to more users in the coming days and weeks, so not everyone will see it right away. ATT was released as part of the iOS 14.5 update, which brought other notable features, including the ability to unlock an iPhone with a paired Apple Watch, major changes to Podcasts, and more. Check out our iOS 14.5 guide to see everything that's new. Related StoriesApple's Privacy Measures to Cost Facebook $10 Billion in 2022Thursday February 3, 2022 12:30 am PST by Sami Fathi Facebook has said measures being taken by Apple on iOS that make it harder for platforms and apps to track users across other apps and websites will cost its business $10 billion in 2022. Facebook yesterday reported $33.67 billion in revenue, and while higher than expected, earnings per share were shy of analyst expectations. Facebook, renamed to Meta, also offered lower guidance for the... 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Developers are beginning to implement support for Live Activities, and... Where is tracking in Facebook settings?For this, you just need to visit the settings section on your phone > Apps & notifications > Facebook > Permissions. Users are also advised to disable 'Off-Facebook activity' if they don't want the social media giant to track the apps or websites they are using.
Does Facebook have a tracking feature?The Off-Facebook Activity tool addresses privacy concerns. You likely know that Facebook can track you across the web. But did you know there's a privacy setting that makes that easy to turn it off? It's called the Off-Facebook Activity tool and it's been around since 2019.
How do I create a location on Facebook 2022?How do I add my location to an existing Facebook post?. Click your profile picture in the top right of Facebook.. Scroll down to the post and click in the top right of the post.. Click Edit post.. Click Check in. ... . Click Where are you? to search for a location, or select a location from the list below.. Click Save.. |
How do I enable tracking on Facebook?
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