Cryptocurrencies took center stage during the ad breaks of Super Bowl LVI, even as bitcoin prices have tumbled more than 35% from their all-time highs just a few months ago. Show
The priciest Super Bowl commercials cost a record $7 million this year, according to NBC. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin or 2,200 ether. FTX, a crypto exchange that recently raised funding valuing it at $32 billion, has had the now retired seven-time Super Bowl champ Tom Brady appear in its previous spots and will ran an ad during the game. (Brady and his wife, Gisele Bündchen, also own a stake in FT.) The company wouldn't disclose if Brady or any other celebrities would be in its ad, but it is promising to give away bitcoins as part of the promotion. Toronto-based crypto trading firm Bitbuy has a Super Bowl ad that only ran in Canada that featured Miami Heat player Kyle Lowry. The ad urges investors to not miss out on crypto trading and pokes fun at the number of shots Lowry has missed in his career. Lowry told CNN Business that many athletes are talking about investing in cryptos, so advertising for it during one of the biggest sports events in the world makes sense. "There are lot of conversations in the NBA talking about doing more in NFTs and cryptos," Lowry said. "People are trying to figure it out and trying to learn." Bitbuy added in an email to CNN Business that the goal of the Super Bowl ad is to reach older Gen X and younger baby boomers who still may be on the crypto sidelines. "Bitbuy has reached the point where growing our customer base means attracting new consumer segments," the company said. "You can't keep speaking to the same early adopters over and over again who have already jumped in crypto." Read more here. Sports
February 14, 2022 at 8:41 PM EST Rodrigue: Rams will enter offseason filled with unknowns; for now, it’s time to celebrateLOS ANGELES — When Johnny Hekker took the stage, the crowd knew it was on. Hekker, the Los Angeles Rams’ punter and longest-tenured player, climbed up into the DJ booth built inside a sprawling private airplane hangar near Torrance, Calif., late Sunday night — Monday morning? — just hours after the team beat the Bengals in Super Bowl LIII, and started to dance. His song was on — “Five Hours” by Deorro — and he was finally a champion, and as Hekker and several Rams players, team personnel and support staff and family members celebrated into the early hours of the morning, many kept reminding themselves and one another: This is real. Sleepy-eyed but beaming, Hekker jumped off the stage when the song ended and began planning which finger to fit for his championship ring. A few feet away, center Brian Allen shared a moment with practice squad offensive lineman Jeremiah Kolone, who grabbed Allen around the back of his neck and, eyes full, expressed his pride in what Allen accomplished this season. In 2019, Allen wondered whether he’d ever be able to walk the same way again after suffering a serious leg injury. This year, he became the Rams’ starting center with two weeks left in training camp and ultimately even got a Pro Bowl nod as the offensive line put together one of the NFL’s best seasons for that position group. Read more below. 
GO FURTHER Rodrigue: Rams will enter offseason filled with unknowns; for now, it’s time to celebrate February 14, 2022 at 8:38 PM EST Raheem Morris’ simple adjustment that helped the Rams unleash Aaron Donald in the Super BowlThe biggest storyline coming into the Super Bowl was the mismatch between the Rams’ talented pass rushers and the Bengals’ porous pass blockers. In the first half, the Bengals were mostly able to control the rush with an efficient run game, Joe Burrow quickly getting rid of the ball and a commitment to turning their protection toward Aaron Donald as much as possible. In the first half, the Rams had seven pressures, but Burrow was sacked only once. Then Rams defensive coordinator Raheem Morris adjusted and the much-talked-about mismatch materialized. In the second half, the Rams had 11 pressures and six sacks. Morris’ adjustment was simple: He started blitzing as he had throughout the playoffs. Bringing five rushers created one-on-ones for the Rams’ pass rushers and clogged up running lanes for Burrow, who won previous playoff games with his ability to get away from pressure. In the wild-card round, the Rams had a lot of success with bringing five rushers to pressure and containing Cardinals quarterback Kyler Murray. Morris was likely reluctant to blitz in the first half of the Super Bowl because Burrow had been excellent against it in the regular season — he was fifth in Expected Points Added per play against the blitz — and he wanted to see whether the Rams could consistently pressure with their front four. However, with the protection turning toward Donald, the Rams’ other pass rushers couldn’t get to Burrow quick enough. Read more below. GO FURTHER Raheem Morris’ simple adjustment that helped the Rams unleash Aaron Donald in the Super Bowl February 14, 2022 at 5:16 PM EST Even Mahomes was impressed by Stafford's no-look throwFebruary 14, 2022 at 3:20 PM EST Rams WR Odell Beckham Jr. believed to tear ACL during Super Bowl win vs. Bengals
Rams wide receiver Odell Beckham Jr is believed to have torn his ACL during Sunday's Super Bowl win, according to multiple reports. NFL Network was first to report the news. Beckham suffered the injury to his left knee on a non contact play with 3:50 remaining in the second quarter and was ruled out early in the third quarter. He returned to the sideline and watched his teammates pull out the late victory, a 23-20 Super Bowl LVI triumph against the Cincinnati Bengals. "This is everything I've ever dreamed of," he told CBS Sports. "There was a moment I was in the back room and they told me I was done, I couldn't play. And I had to come back out there and be a part of this because it's so much bigger than myself. And these boys pulled through and made it happen." (Photo: Keith Birmingham / MediaNews Group/Pasadena Star-News via Getty Images) February 14, 2022 at 11:11 AM EST Joe Burrow's hometown celebrates Super Bowl runIt’s almost like a movie, this wholesome and heartwarming thing, and for an out-of-towner dropping into Joe Burrow’s hometown to watch the Super Bowl and hang around to chronicle everything in case the sappy script zoomed forward to a triumphant end, there was really nothing more perfect than what happened in NBC’s player introduction video the first time the Cincinnati Bengals had the ball Sunday evening. “Joe Burrow,” the second-year quarterback and NFL Comeback Player of the Year said in delivering his introduction. “Athens High School.” Not his college, as is the standard. Not some goofy pop-culture reference or call-out to a Pop Warner team, as has happened before. Nope. Burrow mentioned Athens because he knew that would mean a lot to a lot of folks back here in Southeast Ohio, the home of Ohio University. And because he knows he means a lot to a lot of folks back here. Read the full story below: GO FURTHER ‘He’s taking everybody on this ride’: Joe Burrow’s hometown of Athens, Ohio, celebrates memorable Super Bowl run February 14, 2022 at 10:24 AM EST Offensive line woes bite Bengals, Burrow on biggest stageINGLEWOOD, Calif. — The unforeseen thrill ride that was the 2021 season for the Cincinnati Bengals ended inevitably and predictably, with the team’s weakness chopping off its strength at the knee. Quarterback Joe Burrow was part magician, part miracle worker from the season opener in September until Super Bowl LVI on Sunday at SoFi Stadium. He constantly mitigated the damage caused by a problematic offensive line either with the deftness of an escape artist or the naivete of an amnesiac. He overcame 51 sacks to lead his team to the playoffs, something only three other quarterbacks have done in the last 30 years and only five more have accomplished ever. Burrow was the first of them to take his team to the Super Bowl. And he got them there by becoming the first quarterback in NFL history to survive nine sacks and win a playoff game (versus the Titans in the divisional round). But the house of sticks finally disintegrated against big, bad Aaron Donald and the rest of the Rams pass rush in the biggest game of the year Sunday. Six of the Super Bowl-record seven sacks Burrow took came in the second half, enabling the Rams to rally from a seven-point deficit for a 23-20 victory to capture the franchise’s second Super Bowl title. Read more below: GO FURTHER Bengals’ need to improve Joe Burrow’s protection more glaring than ever in Super Bowl loss February 14, 2022 at 10:01 AM EST The Bengals can’t do that to Joe Burrow again — ever. Super Bowl LVI takeawaysThe NFL season ended Sunday night with the Los Angeles Rams defeating the Cincinnati Bengals, 23-20, in Super Bowl LVI. What stood out from the Rams’ victory? And where do the Bengals go from here? Let’s take a look. Numbers are courtesy of TruMedia and Pro Football Focus unless otherwise noted. Read more below. GO FURTHER The Bengals can’t do that to Joe Burrow again — ever. Super Bowl LVI takeaways February 14, 2022 at 8:48 AM EST Matthew Stafford is a Super Bowl champ and that's bittersweet for Lions fansIf Matthew Stafford was finally going to get his Super Bowl ring, it really had to happen like this: a hobbled Stafford, trailing in the fourth quarter, needing a late drive to win the whole thing. How many times did Detroit fans see that same script over the years? The first time the Lions saw that magic came in Stafford’s eighth NFL start, against the Browns, when he was just 21 years old. After taking a hit that rendered his left arm almost immobile, Stafford fought off the team’s trainers to get back on the field and then threw a last-second, game-winning touchdown to Brandon Pettigrew. It was rough in those early days. Stafford started just three games in 2010, as that ugly “injury-prone” tag started to swirl around him. He came back in 2011 to lead the league in passing attempts and guide Detroit to a surprising playoff berth. Those images from Sunday night — Stafford on stage, wearing a Super Bowl hat after the Rams beat the Bengals 23-20, bathing in confetti — were what Lions fans dreamed of for so long. That they came with Stafford sporting Rams colors had to dredge up some conflicted emotions. GO FURTHER Burke: Matthew Stafford is a Super Bowl champion, and Lions fans’ conflicted emotions are understandable February 14, 2022 at 8:44 AM EST Now that Aaron Donald has a Super Bowl ring, will he walk away?INGLEWOOD, Calif. — It had to end this way for the Los Angeles Rams, with Aaron Donald swinging Joe Burrow to the ground to force an errant pass, with the all-everything defensive tackle ripping off his helmet in celebration of the Super Bowl-clinching play and emphatically pointing to his ring finger. The man many consider to be the best football player on the planet now has won the ring he was missing, the only thing left to complete his stellar football resume. It was, as Donald would say an hour after the Rams’ 23-20 win over the Bengals, mission complete. But just how complete? Will Donald, at age 30 and clearly still in his prime, choose to retire from football? GO FURTHER All Aaron Donald lacked was a Super Bowl ring. Now that he has one, will he walk away? February 14, 2022 at 5:04 AM EST Rodrigue: Matthew Stafford and the Rams didn't fold in the big oneMatthew Stafford — what more can be said? Stafford can create his own chaos, sure — he turned the ball over twice, including an interception in the third quarter immediately after Burrow hit Tee Higgins for a 75-yard touchdown against Ramsey (the officials missed Higgins’ tug on Ramsey’s facemask on the play). But Stafford also played the best fourth-quarter football of any quarterback in the NFL this postseason, and he did so again on Sunday. His touchdown pass to Kupp couldn’t have happened without his most dangerous throw of the day: The 22-yard pass that knifed through heavy Bengals traffic and didn’t so much as settle into Kupp’s arms as it did collide. “When you look at the way the second half started, a lot of teams would’ve folded,” McVay said. But they didn’t — not the “big names” about whom much was made throughout the year, not the young players thrust into the pressure of this moment and what the team needed from them, begged from them even without being sure they could get it done. GO FURTHER ‘They’re world champs’: Matthew Stafford hits Cooper Kupp, Aaron Donald applies pressure and the Rams win Super Bowl February 14, 2022 at 4:01 AM EST Dehner Jr.: Bengals wrestle with mixed emotions after lossINGLEWOOD, Calif. — Tyler Boyd collapsed. The finality of being 43 seconds away from extending the Super Bowl and watching the final attempt fall incomplete hits like Aaron Donald. It dropped Boyd to his knees. Boyd didn’t move as the Rams’ celebration began with players sprinting all around the field. Ja’Marr Chase tossed his helmet in frustration. A stunned Joe Burrow limped to the sidelines. This wasn’t just about the finality of a dream season where the Bengals redefined the image of a franchise and reignited a love affair between the city and its sports team. The stunning, numbing feeling of Rams 23, Bengals 20 came from the fact Cincinnati turned this game into everything they needed it to be. Everything each round of playoffs had been in this magical run. Read more below: GO FURTHER Dehner Jr.: Complicated emotions for Bengals inside the Super Bowl that slipped away February 14, 2022 at 2:28 AM EST 'He was dominating': Odell Beckham Jr. played a big role in Rams' Super Bowl win before his injuryThrough the first two quarters of the Rams’ 23-20 Super Bowl victory over the Bengals on Sunday at SoFi Stadium, Odell Beckham Jr. was authoring a final, emphatic chapter to his return to glory. The once-embattled receiver, who signed with the Rams in early November after the Browns waived him, had caught the first touchdown of the game, beating slot corner Mike Hilton one-on-one on a wheel route in the red zone for a 17-yard score. He skied over Hilton and made the contested catch on a floating ball from Matthew Stafford in the corner of the end zone to give Los Angeles its first lead of the game. Two possessions later, on a third-and-11 from the Rams’ 24-yard line early in the second quarter, Beckham struck again, coming free on an over route from the left numbers. Stafford hit him in stride, and Beckham exploded down the sideline for a 35-yard gain. The Rams scored their second touchdown three plays later when Stafford connected with Cooper Kupp. Two catches, 52 yards and a touchdown before halftime. As teammate Robert Woods said after the game, “He was dominating.” Until a second-and-9 on the Rams’ penultimate possession of the second quarter. Beckham ran a shallow cross. He was open. Stafford delivered. Beckham attempted to make the catch, but he took an awkward step. The ball fell incomplete as Beckham grabbed his knee. It was a non-contact injury. Beckham was helped off the field by trainers and never returned. GO FURTHER Rams Super Bowl notes: Odell Beckham Jr. makes mark on Super Bowl despite knee injury — ‘He was dominating’ February 14, 2022 at 2:27 AM EST McVay touting Stafford for the Hall of FameMatthew Stafford has only one Pro Bowl selection, but he has nearly 50,000 passing yards and 323 touchdown passes through 13 seasons, and now he has a ring to go with it.
February 14, 2022 at 2:23 AM EST Cooper Kupp says his MVP performance was destinyINGLEWOOD, Calif. — The vision arrived with unbelievable clarity. Cooper Kupp long ago saw an unmistakable image of himself not only playing in and winning a Super Bowl but also earning the Most Valuable Player award. But what was notable about this visualization was its peculiar timing. It came as Kupp was walking off the field at Mercedes-Benz Stadium after watching — not playing in — the Rams’ Super Bowl LIII loss to the Patriots. Kupp missed that game with a knee injury, but he says he received confirmation that night that he’d be back. “What it was is just this vision that God revealed to me that we were going to come back and we were going to win it and somehow I was going to be the MVP of the game,” Kupp said. “I shared that with my wife because I couldn’t tell anyone else obviously. But from the moment that this postseason started, there was such a belief in every game. It was written already and I just had to play free knowing that I got to play from victory, not for victory.” Kupp finally shared his vision with the world on Sunday night. By then, the world had already seen the manifestation of it all. It was no longer was a vision. It was Kupp’s incredible reality. His two-touchdown performance in the Rams’ 23-20 Super Bowl LVI victory over the Bengals on Sunday helped propel his team to a world championship and earned him the MVP award, adding a massive exclamation point to one of the most prolific seasons by a wide receiver in NFL history. Read more below: GO FURTHER How the Rams’ Cooper Kupp’s quiet vision became reality in front of the whole world February 14, 2022 at 2:16 AM EST Stafford adds another clutch momentSunday's win marked Matthew Stafford's 36th career fourth-quarter comeback (regular season and playoffs). That ties Dan Marino and Johnny Unitas for the fifth-most in NFL history, trailing only Tom Brady (51), Peyton Manning (45), Ben Roethlisberger (44) and Drew Brees (38). February 14, 2022 at 1:53 AM EST If only Joe Burrow had time ...The Bengals may have had Ja'Marr Chase open deep on the final fourth-and-1, but the Rams' pass rush didn't give Burrow a chance.
February 14, 2022 at 1:32 AM EST Super Bowl media review: Al Michaels has still got itIf Sunday was an audition for what Al Michaels — who was calling his 11th Super Bowl — can do heading forward, well, it was a little like John Lennon after the Beatles’ rooftop concert in 1969 at their Apple Corps headquarters in London. Michaels passed the audition. He was unsurprisingly excellent on Sunday night and continues to call a quality game at 77. Michaels has always had a great feel for adding something beyond his call, and here was an example of that. After Cooper Kupp’s 20-yard reception with 8:46 remaining in the first quarter, Michaels gave you a small but interesting nugget that Kupp was the only player other than Aaron Rodgers and Tom Brady to receive an MVP vote. The “Sunday Night Football” team has earned a reputation as being the gold standard of NFL production, and everything on Sunday reaffirmed that assessment. The most important questions for a production: Did they fully document the game? Did they provide you as a viewer what you needed for the plays that determined the outcome. On both accounts, the answer was yes. Senior Writer, Sports Media GO FURTHER Super Bowl media review: Al Michaels’ call, Michele Tafoya’s send-off and more February 14, 2022 at 1:24 AM EST Von Miller on Aaron Donald: 'Can't see him walking away from this'"I don’t know, man," Miller said of Donald considering retirement. "He’s done everything you can possibly do. But this feeling here, there’s nothing like it. It’s addictive. Once you feel this — coming to the Super Bowl is one thing. But winning it is different. And we’ll just have to see. “He’s done so much. But I’ll tell you, this feeling is great. It just makes you want it more and more and more. But he’s definitely capped off a great career, if he chooses to do that. But this is an addictive feeling and I can’t see him walking away from this.” February 14, 2022 at 1:15 AM EST Eric Weddle opens up on 'wild and crazy' return to NFLWeddle, who tore his pectoral muscle in the first half but finished the game, was all smiles on the podium after capping his brief un-retirement with a Super Bowl title. February 14, 2022 at 1:11 AM EST Another ring for Von MillerVon Miller is now a two-time Super Bowl champion, winning Super Bowl 50 with the Broncos.
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