What is Fan subscription on Facebook?

There have been so many updates to Facebook’s offerings for Creators, Brands and Marketers these days. Facebook Fan Subscriptions is one of the ways creators on the social media platform can potentially start using to monetize their efforts on the platform.

The Facebook platform is a crowd favorite in the coaching industry. Their overall user reach and features, like Facebook Groups, make building robust strong communities on the platform easy. This makes it the perfect place to focus on launching a course, enhancing thought leadership, selling your services, and much more.  

Fan subscriptions allow dedicated audiences to support the pages they are interested in with monthly, recurring payments. It is a similar concept to the crowdfunding platform for creators and creatives alike, Patreon.

Facebook even follows a similar subscription model to Patreon. Subscribers can be rewarded with benefits, such as exclusive content, personal interactions and a supporter badge, all set and priced according to the creator’s preference. Crowdfunding sites like Kickstarter have used these support and reward methods for years and have found great success. So while Facebook is a tad late to the party, this new montication feature will without a doubt provide value to users and creators already using their platform.

Customized Experience

Consistency in branding is important no matter if you are a brand, organization or individual. Facebook’s Fan Subscriptions allow for complete customization of the supporter’s experience as a subscriber.

Before you get started:

Like all marketing tactics you should make sure to do your research and plan how you can utilize this new Facebook feature. Fan Subscriptions might not work for everyone. Make sure you have all this figured out before you start:

• Price ranges
• Benefits and rewards
• Content for subscribers
• Promotional strategy

Facebook is rapidly evolving and Fan Subscriptions can expand your community and your brand if done right. Just like some of their other monetization options, not everyone can use this feature just yet.

How to qualify your page for FB Fan Subscriptions? 

• It must be compliant with Facebook’s Monetization Standards
• Must meet Facebook’s Fan Funding Creator Terms
• Must abide by all Apple’s App Store Guidelines and Subscriptions
• Must have 10,000 followers on Facebook or 250+ return viewers and one of these in the last 60 days:
  • 50,000 post engagements 
  • 180,000 watch minutes 

If you would like to learn more about fan subscriptions and how to enable them for your page, click here. 

Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content.

During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the standard 30% cut on mobile subscriptions, which means the creator will get $3.50 for each Fan Subscription. Initially, Facebook sent invitations to just ten creators in the UK and US and gradually rolling out the Facebook Fan Subscription feature to a few pages in certain regions by sending email invitations.

Now, as the Facebook Fan Subscription service is expanding to other regions, creators will have the choice to set a subscription price that suits them best, and their followers can support them with monthly, recurring payments. Also, creators can customize the benefits their support received, and they must select at least one of the three additional benefits for their supporters as given below:

1. Access to exclusive content such as posts, videos, or other content that is only available to subscribers.  The content can be Q&As or supporter-only polls, access to content catalog or library, behind the scene content like a day of your work, how the production house works or the introduction of supporter to your team members.
2. Exclusive live videos and interactions
3. Additional offer discounts like discount codes for events or merchandise

Additionally, creators can offer their supporters with early access to premieres or watch parties to boost the engagements or give them recognition with shout outs in public posts.

Once the Facebook Fan Subscription feature is formally launched, Facebook is planning to take a cut of up to 30% on Fan Subscription with 30 days prior notice, plus a lifetime license to use the creator’s work.

Facebook’s 30% revenue cut is comparable with a 50% fee collected by Twitch channel subscriptions, 30% by YouTube channel membership, and 5% by Patreon. Patreon, a crowdfunding platform where more than 3 million fans (patrons) support their favorite creators is expected to pay out $500 million to content creators in 2019.

Author Tiffany Jenkins, one of the first few creators who opted for Facebook Fan Subscription, gained more than 400 supporters within six days of using Fan Subscription. She is even donating half of the monthly revenue earned from the subscription to a charity chosen by her supporters.

Video content creator and former medical practitioner at Stanford, Zubin Damania, also known as ZDoggMD is happily using Facebook Fan Subscription to get updates and feedback from supporters to help him shape his content which is based on healthcare and medicine.

It is well known that building a community of fans and followers on social media platforms is the easiest and the most effective way to monetize their art and talent. The easy explanation on Fan Subscriptions is that Facebook wants to attract creators and turn fans into paid supporters just like YouTube, where creators monetize their content.

Creators often leave a platform when they can’t make any earning and switch to other places to monetize their content. Presently, Facebook doesn’t have any robust ad revenue program like YouTube where creators ask Google to play ads before their videos, wherein 55% of the revenue goes to the creator and 45% to YouTube. Facebook, with over 2.38 billion monthly active users, can make millions in donations even when 1% of the subscribers pay for the subscription.

But the fact that is of a major concern is the “Supplemental Data” clause which gives Facebook the right to display creator’s content wherever it wishes to plus a royalty-free license to their work even after stopping the Facebook Fan Subscription service. Additionally, Facebook reserves the right to offer subscribers a one-month free trial without compensating the creators.

With Facebook’s past history with the user’s data and content, Facebook is facing backlash from creators and The Hard Times founder, Matt Saincome, one of the first few who received an invitation to use Fan Subscription drew attention to Fan Subscriptions terms of the agreement. Some page owners are quoting these terms of the agreement as “Patron Killer.”

According to Facebook’s Spokesperson, “Supplemental Data” terms are similar to Facebook’s standard terms, but in Facebook’s terms, it is clearly mentioned that you can end the license anytime by either deleting your content or account which is not true for Facebook Fan Subscription terms of the agreement.

Interestingly Patreon too has a similar “Terms of Service” clause in its Term of Service which gives Patreon irrevocable, non-exclusive, sublicensable, royalty-free worldwide access to use, reproduce, publicly display the work of creators. Further, Patreon has justified the purpose of the license to promote the creator’s work and keep Patreon operational without stealing the content or using it in any exploitative way.

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