Benefits of online advertising and Google AdsOnline advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices desktops, laptops, tablets, and smartphones. Benefits of Google AdsGoogle Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones: 1. Target your adsTargeting gives you the ability to show your ads to reach people with specific interests namely, people who are interested in your products and services and show them relevant ads. Google Ads offers different ways of targeting, which we'll go over in more detail later. For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
2. Control your costsGoogle Ads gives you control over how you spend your money. Theres no minimum. And you can choose how much you spend per month, per day, and per ad. Youll only pay when someone clicks your ad. 3. Measure your successWith Google Ads, if someone clicked your ad, youll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too. By seeing which ads get clicks and which ones dont, youll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment. You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers online purchases or phone calls. And you can also use analytical tools to learn about your customers shopping habits -- how long, for instance, they tend to research your product before they buy. 4. Manage your campaignsGoogle Ads also offers you tools to easily manage and monitor accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location. You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns. Additional study materialsLearn more about advertising on Google Ads. Need more help?Sign in for additional support options to quickly solve your issue Sign in |