Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Show Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if youre considering search engine advertising, then you need to answer this FAQ Are My Customers Really Using Search Engines To Make Buying Decisions?Lets take a look at some key stats:
OK, so your customers are searching, but does that mean you should use Google Ads? That leads us to the next common question Why Use Google Ads Versus Bing Ads?Ill let the stats speak for themselves here:
Before we move on, heres one more stat that is important to understand:
Why is this stat so important? It highlights the importance of Google Ads to Googles business. Since Google depends so greatly on Google Ads, that means Googles focus and priority is on maintaining and continually improving the Google Ads toolset. Now, if youre familiar with search engine optimization, then youre probably asking this next question Why Not Just Invest in SEO?Unfortunately, its not quite that simple, as the following stats highlight:
And, of course, we need to address the most important question Do Google Ads Campaigns Really Work?When set up and managed correctly, then businesses can see strong return on investment from Google Ads, as indicated by the following stats:
Of course, there are a lot of factors that determine the success of a Google Ads campaign so these stats should not imply that every ad campaign will be profitable. The reality is that you must set up and manage your ads correctly to see positive results. Need Help with Google Ads?Contact us today to request a free Google Ads quote
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