How do you pin a Instagram post?

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Instagram now allows each user to pin up to three posts to their top of their profile in the photo- and video-sharing application. Users can pin regular posts (image and video posts), as well as Reels.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

When it comes to your digital footprint, most people like to put their best foot forward. You’ve likely pinned your most viral tweets to the top of your profile, added your best candids to your “Featured” album on Facebook, and saved your most aesthetically pleasing Instagram stories to your highlights. Now, with a new feature from Instagram, you can pin your favorite posts to your profile, too.

On April 26, Instagram confirmed to TechCrunch that the social media platform was testing out a new pin-to-profile feature among select users. The feature would let people choose up to three posts to feature at the top of your profile grid. On June 7, Instagram rolled the tool out globally to all users.

If you’re a frequent Instagrammer, then you know that this is a game changer. After all, if you keep your grid up to date, then some of your most cherished posts might have become buried underneath endless thumbnails of weekly photo dumps. Pinned posts are yet another way to curate whatever vibe you’re hoping visitors will get from your profile.

Maybe you want to ensure that your crush has easy access to your preferred “This is them” photo. Or, you want to set the record straight for any sleuthers by placing your soft launch up-top on your profile. Perhaps you just want to make sure everyone sees that Eat Pray Love-level trip you went on last summer. With pinned posts, you get to decide what your first impression will be.

How Do You Pin A Post?

Pinning posts to your profile is fairly simple. If anything, the most difficult step will likely be deciding which three posts you’d like to pin. Once you’ve selected your most pin-able posts, head to each and click on the three horizontal dots in the top right corner of the post. You can choose any three photos, videos, or reels to pin to the top of your profile. An option to “Pin to your profile” will appear on the menu. Tap this button, and the post will automatically show up at the top of your grid, marked by a small white pin emoji. You can post any three photos or Reels.

If you change your mind about your pinned posts, you can un-pin a post by heading back to the same menu and clicking “Unpin from your profile.”

Why Can’t I Pin Posts On Instagram?

Though the ability to pin posts to your profile has rolled out to users globally, if you don’t see the option to pin a post, then you likely don’t have access to the feature yet. Try closing out of the Instagram app, or checking your app store to see if you have an update available. If those troubleshooting options don’t work, sit tight — and maybe work on pinning your favorite stories to your highlights.

This article was originally published on May 2, 2022

Everyone has that one IG post (or two, or three) that you hope a certain ~someone~ will see first when they go to your profile, right? If you know what I’m talking about, you’re not gonna want to miss this new feature on Instagram. On June 7, Head of Instagram Adam Mosseri announced that users will finally be able to pin their favorite posts to the top of their account, so you’ll be able to choose which posts people see on your grid first. But what is a pinned post on Instagram, and how does it work? Here’s everything you need to know about using the feature.

In a Reel posted to his personal IG account on June 7, Adam Mosseri announced the rollout of four new Instagram features, including the ability to pin posts to your Grid. Mosseri stated in the Reel that users can pin up to three posts at the top of their profiles, and will be able to pin a mix of both photos and Reels. IYDK, pinned posts are meant to be the first posts users see when they visit your page, so if you have any standout posts you don’t want new followers to miss, you might want to consider pinning. According to Mosseri, allowing creators to pin content is the company’s way of giving users “more control” over their profiles.

Other social media platforms like Twitter and TikTok also allow users to pin content to their profile, but if you’ve never used the feature before, you probably have some questions about how it all works. Lucky for you, I’ve got the answers, and the process of pinning posts to IG so simple.

What Does It Mean To Pin A Post On Instagram?

Just like on other platforms, pinning a post on Instagram means moving the post up to the top of your profile so that it becomes the first thing people see on your Grid. It’s a great way to get eyes on your favorite photos and Reels, and to make your profile better represent you. The best part is, you don’t need to have a certain number of followers to use the feature, because all users have access to the pinning, according to Meta. But be warned — pinning posts will rearrange the order of your Grid, so be prepared for your posts to no longer be in chronological order once you start pinning.

How To Pin A Post On Instagram

If you want to test out pinned posts for yourself, here’s what you need to do:

1. Open Instagram.
2. Navigate to your profile.
3. Tap the post you want to pin.
4. Tap the three dots in the righthand corner.
5. Select “Pin to your profile.”

After you’ve done that, you’ll see a Pin icon appear in the right corner of your post to signify that it’s a pinned post. You can do this up to three times with any photo or Reel posted to your account.

Can I Pin Reels?

Yes, you can pin a Reel the same way you pin a post, so get your best vids to the top.

Where Do Pinned Instagram Posts Show Up?

Once you’ve pinned a post to your profile, the post will be moved to the top row of your IG Grid, making it look as though it was your most recent Instagram post. However, users will be able to tell that it’s actually pinned post thanks to the white Pin icon that will appear in the corner on your Grid.

Because you can pin up to three posts, you can fill up your top row with all your fave Reels and photos. Keep in mind the last post you pinned will show up first on your grid, so make sure you pin in the order you want your pics to show up.

Who Can See My Pinned Instagram Posts?

After you’ve pinned a photo or Reel to your account, anyone that can see your profile will be able to see the pinned posts at the top of your profile, according to Meta.

How To Unpin An Instagram Post

If pinning a post messes up the *flow* of your IG Grid, you can easily unpin the post to restore the natural order of your profile. To do so:

1. Open Instagram.
2. Navigate to your profile.
3. Tap the pinned post you want to unpin.
4. Tap the three dots in the righthand corner.
5. Select “Unpin from your profile.”

After that, the post will move back to its original spot on your Grid and will no longer be the first post listed to your profile.

Why Can't I Pin My Instagram Post?

Can’t find the pin option on your account? According to Meta, the best way to access new features as they roll out is by updating the app regularly. After you’ve updated, you should see a pop-up underneath the three dots in the righthand corner that says “Now you can pin posts to your profile.”

Whether you’re trying to get a few extra eyes on your favorite film photography shots, or you’re just trying to catch the eyes of a special someone, Instagram’s new pinned posts feature is about to be a game-changer.

Why can't I pin my post on Instagram?

How do you pin something from Instagram to Pinterest 2022?