If you run a business and you havent created a Google My Business (GMB) account yet, you are missing out! Google My Business is one of the most useful solutions in the tech giants offer, and it can help you develop your businesss presence on the web. Show
Thanks to this practical, free tool you can easily manage your companys appearance in Google Search and on Google Maps by highlighting pieces of information potentially useful for your customers. This includes your not only verifying or editing your businesss name, address, opening hours, and photos or interacting with customers in the reviews section but also learning where and how people are searching for you. Sounds quite helpful, doesnt it? Lets dive into the details of creating and successfully managing your Google My Business profile. How to properly set up a Google My Business accountIf you would like to see your companys name in the glorious upper part of the search results page, you definitely need to prepare all the important business information to include in your listing. Follow these easy steps to set up a Google My Business account:
If you choose the simplest path, you can create a Google My Business account in just a minute! Once you get all of that right, you can move on to further adjustments. The more effort you put into creating your GMB listing, the better results youll get out of it. Manage all your Google reviews in one placeMonitor and reply to all your reviews from Google with one simple tool, even if your business has hundreds of locations. Try it for free: Company email Start free trialTry NapoleonCat free for 14 days. No credit card required. Make your Google My Business listing stand outAs GMB listings are an important and dynamically growing source of information for web users, you need to make sure that your business profile is really flawless. Paying attention to details and providing all the necessary information will for sure make a good impression on those who display it and hopefully make them become your customers. It will also improve your local SEO, further boosting your business results. To achieve that, optimize your Google My Business listing:
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Worth a shot, isnt it? Another useful tip that helps you take full advantage of your GMB listing is adding your businesss highlights. Think of them as unique traits of your company. Maybe your business is eco-friendly or has an inspiring leader? This information might make you more appealing to some specific groups of customers. It can be pretty powerful, as there are more and more different groups of people who search for companies with very specific characteristics while making shopping decisions. If you want to make your Google listing look this good, be scrupulous while adding all the information. Manage your Google My Business reviews and Q&AAfter your business listings been out there for a while, youre likely going to start getting customer reviews! And most of the time, it is a good thing! Google Reviews are similar to social media comments and reviews that youre probably already familiar with. Obviously, the more positive reviews you get, the better. Theres no need to be worried if not all the reviewers give you 5 stars, but make sure that you monitor this section pretty often. How do you make the most of it, though? Besides being an important source of information about how your business is seen by your customers, reviews are also a very powerful tool that gives you an opportunity to interact with customers. Google My Business ManagementMonitor and reply to all your Google reviews from one place. Schedule and auto-publish different kinds of GMB posts. Try it for free: Company email Start free trialTry NapoleonCat free for 14 days. No credit card required. Show your appreciation for the good reviews and remember to answer the negative ones politely dont ever attack back as it will only make things worse. And a helpful, thoughtful answer might change the reviewers mind about you and provide potential customers with a good idea as to the quality of customer service they can expect from your business. Google provides some tips on how to answer all the reviews like a pro we highly recommend getting familiar with them. Your customers like to be listened to so both the reviews and Q&A sections are perfect places to develop a constructive dialog with them. Someday this may pay off big time, so dont underestimate it! Google allows customers to ask questions about your brand via Google Maps or Google Search. To check on the questions, simply use the info card for your business. Click See all questions under Questions & answers and use the answer feature. Again, make sure to keep your answers accurate and polite. Use Questions & answers feature to participate in community conversations. Participating in community conversations and moderating reviews are crucial components in elevating your brands image as this practice makes your customers feel that you really care about their experience with the brand. Boost your effects with additional toolsTo make your work easier and maximize your effects, try out some external Google My Business tools. Using them will help you manage your Google My Business listing more efficiently. Lets take a look at a couple of options. Easily manage Google reviews with NapoleonCats InboxIts convenient to keep all your business conversations in one place. NapoleonCats Social Inbox is a great solution to that need. This social customer service tool will help you manage all your social media messages including Google Reviews and Q&As via one simple interface. The Inbox comes in handy especially when you receive a lot of Google reviews, e.g., when your business has multiple Google locations youll still be able to manage it all inside the Inbox. This way youll never miss any important messages and maintain good contact with your customers. NapoleonCats Social Inbox is easy to configure and use on any device including mobile. All your Google reviews in one inbox Schedule Google My Business posts with NapoleonCats PublisherWith NapoleonCat, you can also schedule and auto-publish different kinds of Google My Business posts:
You can easily keep your customers updated with all the latest news, product offers, events, etc. You can work on your content calendar in a team and take managing Google My Business to a new level of convenience. You can check how both the Inbox and the Publisher work with GMB in a video below: Automate Google My Business management with ASAPMapsIf youre into automatic solutions you could also check outASAPMaps service. This tool will optimize your business on Google on a weekly basis. It connects to your GMB listing, identifies missing data points, and systematically improves them. Its features include adding optimized photos and posts for you, monitoring your businesss performance, and reporting it. This tool takes a lot of everyday work off your shoulders as you can basically leave your GMB management in their hands. ASAPmaps will guide you through the easy configuration process ConclusionReaching for external tools is surely an easy way to boost your results, but dont be too hasty with handing over full control to them. It is always a good idea to learn at least the basics by yourself, so you can keep track of your performance and draw conclusions! Using the power of the biggest of all search engines is a must if you want your business to stay visible on the web. After all, its the Google search results page where most people first look for stuff they would like to buy. If you manage to show your quality to them at a glance, youll certainly see improvement in your revenue.Growing your business with Google has never been easier as it requires minimal engagement from your side, especially if you streamline your process with some external tools. Dont wait and set up your Google My Business account right now if you havent done it already. You will likely see some benefits faster than you think. Google My Business management made easierManage all your reviews from one simple dashboard. Schedule and auto-publish posts on Google ahead of time. Try NapoleonCat for free: Company email Start free trialTry NapoleonCat free for 14 days. No credit card required. |