Learn how to use Google Analytics data, so you can make better product, marketing, and strategy decisions. Show Online course:GA for beginnersBy Chris Mercer, Measurement [email protected] MeasurementMarketing.io Course length: 9h 17min Start 7-day trial for $1 Some of the companies that train their teams at CXL:
The dashboard is intimidating. The sheer amount of data is overwhelming in your Google analytics account can be scary. And learning Google Analytics from Google or how-to blog posts is frustrating. Plus, the reports don’t make any sense. And you have no idea what to do with the data you do understand. So, you’re still making marketing decisions based on gut instinct — not data. Sure, Google’s beginner course gave you the vocabulary to sound like you know what you’re doing. But you can’t fake it till you make it when it comes to analytics.This CXL course is for when you’re ready to learn how to actually use Google Analytics. With this course you will learn how to measure what matters and make data-driven marketing decisions using insights from Google Analytics. Enroll in this training program to learn everything you need to know about Google analytics in one place including:
Get the data that helps you see exactly what’s happening in your business. Understand where your conversions are coming from. Make better decisions about how to run your marketing campaigns. That’s what Google Analytics can do for you… if you know how to use it. The data-driven approach you learn in this course will eliminate the time-consuming guesswork, so that you can evaluate the numbers, decide on an evidence-based strategy, and execute more efficiently. After completing this course, you’ll:
I watched the entire course 5 times! I was only getting limited credit for my work, as many visitors would bounce but return to company main site. I have now been able to extend my conversion tracking to the company site as well as cross-domain tracking and events.
Accessible and practical. This course was much better than Google’s own training on the subject!
It was set up very well, good pace, good production quality, good progression through the material.
Chris Mercer’s chill, engaging way of teaching is amazing. You can really tell this is his jam and he loves what he does. I would absolutely do another course with him again.
Start by discovering your way around Google Analytics, including both how to use reports and what reports to use when. After this section you’ll know where to find answers like:
Section 2 – “Getting Started”In this section, you’ll start to build your Google Analytics implementation from the ground up, including how to structure your accounts, properties, and views. After this section, you’ll have:
Section 3 – “Understanding Traffic”It’s time you learned how your users are finding your site! In this section, you’ll cover the various skills you’ll need to properly track your traffic, including:
Section 4 – “Understanding Results”With your traffic tagged, and the reports collecting data, it’s time you knew what your results are and tie those results to the proper traffic sources. By the end of this section, you’ll know:
By the time you’ve wrapped up this course, you’ll know everything from how to setup Google Analytics, properly structure your traffic, tie that traffic to results, and even the basics of analyzing all those reports so you finally know the story Google Analytics has been trying to tell you all along. LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t. Add your certificates to your profile, share your accomplishments with the world, and join our alumni network. Playbook community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
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