Are you thinking about expanding your business to multiple platforms? This decision comes with a number of changes, but it’s the only way to scale your business. Both Etsy and Shopify are extremely popular eCommerce solutions that provide online retailers with a number of advantages, and integrating the two is a good move as you’ll get to reap the benefits from both. Show Etsy is a user-friendly solution where sellers can display their product listings and take advantage of the large volumes of foot traffic. It’s a great platform for new sellers that are looking to increase visibility and sales. However, Etsy is a platform where you sell your products among countless other sellers and it’s hard to stand out due to the lack of customization tools. This basically means that Etsy doesn’t have the features to design a recognizable brand, but it’s an excellent platform for exposure. Many sellers decide to use Etsy and Shopify simultaneously because they get access to a preexisting customer base and the tools to create a brand with a unique story. Shopify Etsy MigrationSellers that want to expand their business and migrate to Shopify can do this at any time. Note that to do this, you’ll have to export all your product listings, information, and data from Etsy and import it into Shopify. Here’s how you can transfer Etsy listings to Shopify manually. Export Product Data From EtsyIf you want to start selling on Shopify, you’ll first need to download all your data from Etsy. This basically means that you’ll need to pull out all your product details from Etsy, including order information, listings, and images. Also, remember to close all your pending orders before you import all your data to Shopify.
Export Customer and Order Data From EtsyOnce you get your product data, it’s time to obtain your customer and order data as well. Follow these steps:
Import Your Store Data Into ShopifyFinally, you got your product, customer, and order data from Etsy and now it’s time to import it into Shopify. For a successful migration, you’ll need to import the two CSV files that you downloaded: the one containing your product data and the one containing your customer and order data.
That’s it! You’ve got all your Etsy data transferred to Shopify and you can start running your new storefront.
August 20, 2021 August 20, 2021/ Many sellers start their businesses by signing up on marketplaces where they can sell products to a broad customer base. As you probably already know, Etsy is a marketplace used for selling handmade, craft supplies, and vintage products. Even if marketplaces could be the perfect springboard for your business, you might be interested in scaling up by starting your own branded online store. If you're still juggling to understand whether to sell on Etsy or Shopify, read this article to understand which are the benefits you can take advantage of by using both these two selling channels. To clearly understand the pros and cons of using Etsy and Shopify, let's start by spotting the main differences and similarities between those two types of selling platforms. Online marketplaces, such as Etsy, Amazon, and eBay, are selling channels that already have an online built platform designed for selling and buying online. Therefore, those platforms are user-friendly and, by the seller-side, are provided with several tools and services useful to grow visibility and sales. Moreover, all the technical aspects, issues, and support are up to the marketplace itself, which offers you the opportunity to show your product offer to a broad customer base ready to pay to put another tick on their wishlist. That's definitively a huge pro, considering that marketplaces save you lots of time and effort. Nevertheless, there is always another side to the coin! The popularity of those selling platforms and the number of clients interested in buying make marketplaces a highly competitive environment, making it for sellers challenging to stand out from the crowd. Another significant aspect that needs to be taken into account are commissions and fees. Marketplaces are trustfully and, hence, frequently chosen as purchasing platforms precisely because of their reliability. This fosters people to choose to buy products online. However, in return for all those services and selling opportunities, marketplaces expect you to pay a number of different fees:
All those commissions could be very costly for an overall little degree of control and personalization of your shop. On the other hand, e-commerce platforms allow sellers to have their own branded online store. Here sellers can sell their products without having to care about competitors' offers and pricing. Moreover, having an entire website dedicated to your products will, of course, foster both your own brand recognition and reputation, promoting long-term purchasing and customer loyalty. Having a personal online shop, you might have accesso to a high degree of personalization and control of your website, saving commission money and having accesso to customer data to run tailored advertising campaigns. - Discover which eCommerce platform is the best fit for you Despite several pros, having e-commerce means also providing on your own to drive the traffic to your website, taking care of website maintenance, high level of customer satisfaction, and even of technical issues and platform glitches resolution. In a few words, having e-commerce means taking care of the whole aspects of a website, from the marketing to the simplest technical aspects. That’s why all of this might be burdensome, especially if you’re short-staffed or if you’re running a small business. And it is precisely in the challenging context of managing an e-commerce platform that Shopify was conceived. Shopify allows sellers to have their user-friendly e-commerce platform by relying on website automatization and giving access to a set of valuable features and tools. Shopify has what it takes to let your business scale up. Subscribing to this channel, you can have access to:
All you need to start your e-store by using Shopify is choosing the pricing plan which better suits your needs. We are here to help. Get free education, tips, and inspiration. Sign up for our newsletter and get a 10% discount By entering your email address, you accept our Privacy Policy and agree to receive marketing emails from Nembol. Totally free. Unsubscribe at any time. Like we explained before, while deciding whether use a marketplace or e-commerce you should consider if you want to take advantage of a built-in audience or built-in website platform. But, using both can help you take the best from both those selling platforms. Use Etsy to attract buyersIn particular, using Etsy to sell your own branded products will help you to attract traffic to your products, creating more awareness around you. Moreover, by following some SEO best practices, you will easily place your insertions in firsts page results, fostering interest in your product offer. Use Shopify to nail more salesOf course, you will need to cheese your competitors’ pricing strategies to rank up Etsy search results, but by starting a Shopify e-store, you will finally create your personal space where to drive traffic and sell without caring about the competitive dynamics. This is just one of the main advantages of becoming a multichannel retailer, which basically means taking the best from every channel, attracting customers located all around the globe. Although the benefits of using Etsy jointly with Shopify are now clear, you’re probably wondering if there's a way to link those two channels saving time and without doubling the effort. Well, you will be glad to hear that it actually exists! You need to use a third-party app to connect your different channels. Start using Nembol to bulk-list your products both on Etsy and Shopify, keeping quantities and listing updates synced. Nembol is an app designed to help retailers sell on multiple channels effortlessly, relying on a set of tools and features useful to accelerate and simplify each stage of their business, from the publication to the quantity restock. Moreover, thanks to the integration with Shopify, you will be able to collect all the orders received on Etsy and your other channels in your Shopify backend! Cross-list products on Shopify, eBay, Etsy, WooCommerce, Amazon, Facebook Shops, and more. Connecting Etsy and Shopify using Nembol is really simple! All you need to do is:
Once you connected both channels, you should start your first product import. Here are the steps to follow:
Once your products have been correctly imported, you will be able to publish them in batch with just a few clicks:
Nembol is provided with smart syncing automation, which runs in real-time, automatically keeping quantities synced upon orders or edits. You can also choose to sync available listing stocks according to Shopify quantities. Nembol will synchronize inventory from Shopify to Etsy, Amazon, eBay, WooCommerce, Storenvy, and more, every time you get an order into Shopify or whenever you make updates or edits. When using the inventory sync, you can also have Nembol transfer your orders into your Shopify backend for a better order management. Learn more here: import Etsy orders to Shopify August 20, 2021/ |