What are the new features introduced in Discovery ads to drive growth?

To connect immediately with audiences on Googles feeds, its important to create high-quality visual experiences that delight the eye while offering authentic, meaningful messages. Use these three tips to help you drive more sales with up to 3 billion people as they scroll through content on YouTube, Discover, and Gmail.

1. Use images that feature your products at their best

Your images will be the first thing people notice when they come across your Discovery ads, so be sure to use the highest possible image resolution. Also, highlight your product or service to help people instantly understand what youre showcasing.

To more accurately illustrate how your products or services work, upload the highest resolution images possible (1200x628, 960x1200, and 1200x1200 pixels) and consider using images that show people using your products. Based on an internal analysis with Creative Works (formerly Unskippable Labs), images with a person drive 4% more clicks compared to images without a person.1

Use overlay text sparingly. It can have a varied appearance on different devices and create a less compelling experience for people scrolling through their feeds. Our internal analysis with Creative Works shows that, on average, images without overlay text drive 9% more clicks.2

Example assets from Nectar by Resident, UGG (Deckers Brands), and Fabletics