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Welcome to a Business Profile on Google

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What is a Business Profile?

With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profilecan help people find you.Verified businesses on Googleare twice as likely to be considered reputable.

Imagine yourself in the shoes of a potential customer. This customer is 3 blocks from your storefront and looking for exactly what you do best in the neighborhood maybea friend recommended your business to them. If they search for your services on Google, what will they find?

Your presence through your Business Profile can help customers discover the products and services that you provide, contact you, and find your location.

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Your crash course in online marketing

You can manage the way your business appears online in several ways:

  • Search engine optimization, or SEO, refers to how results appear when someone uses a search engine like Google. We call these organic search results. You cant pay to change how and where organic search results show up. Your results are determined by a number of factors, like how relevant they are to the original search. Learn how to improve your SEO.
  • Search engine marketing, or SEM, refers to ads you buy to show up near search resultsits what you can do with Googles online advertising program, Google Ads. When youre ready to advertise your business, we suggest that you get started with the easy-to-use Smart campaigns in Google Ads.
  • Your Business Profile on Google helps you maintain local results, which show up in a number of ways in Maps and Search. These results are tailored to particular geographic areas and help users find nearby businesses. Learn how Google ranks local results.

To recap: SEO, SEM, and management of local results are all ways to improve your online presence.

What you can do with a Business Profile

You can find thebenefits of your Business Profile in 3main categories.

  • Maintain accurate information about your business online
    • Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).
    • Use the mobile app to stay up-to-date with your online presence wherever you are.
  • Interact with customers
    • Post photos of your business and its products and services.
    • Collect and respond to reviews from customers.
  • Attract new customers
    • Improve how your business appears online so new customers can find you.
    • Point customers to your website.
    • When youre ready, consider using location-based ads with Smart campaigns in Google Adsto reach an even larger audience.

Is a Business Profilefor you?

What kind of business do you manage?

I manage a storefront or service-area business.

Your business might be a great fit for Business Profile on Google.

Business Profiles are built for businesses that make in-person contact with customers during specific hours. Its not for exclusively online businesses, or homes for rent or sale. Learn more about eligibility for a Business Profile.

For larger businesses, Business Profilesalso offera tool to manage lots of locations. Learn more about bulk location management.

Ready to get started? Click the sign up button and proceed to the next page of this guide.

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I manage an online-only business.

Unfortunately, a Business Profile only serves businesses that make in-person contact with customers, and doesnt serve online-only businesses. Learn more about eligibility for a Business Profile.

Theres good news, though: you can still grow your business with Google by getting started with Smart campaigns,Googles easy-to-use online advertising platform.

Get started with Smart campaigns

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