With more and more consumers researching businesses online before making a purchase, youll have a hard time inspiring trust if you have too many negative reviews (or even not enough total reviews). Show To improve their online reputation, some business owners are resorting to tactics like hiring people to write fake reviews or offering customers rewards in exchange for positive reviewsespecially on the top online review platform, Google. However, buying fake Google reviews is a bad idea for the following reasons. 1. The FTC will fine youOne of the best reasons not to buy reviews is that fake reviews are illegal under Section 5 of the Federal Trade Commission Act (15 U.S.C. 45). The FTC considers fake reviews and testimonials to be false or deceptive advertising, which is against the law for several reasons.
Incentivized reviews are also illegal unless the company or individual giving the review or testimonial clearly states that he or she has received compensation or another form of incentive for the review and that his or her statement is true and accurate. The FTC is serious about allegations of consumer fraud. If the organization catches you buying or incentivizing reviews, you could end up paying hundreds of thousands of dollars in fines. In 2019,it fined a business $12.8 millionfor purchasing fake reviews. 2. Reviewers might mention your incentive in their reviewsIncentivizing people to write positive reviews is a form of bribery. As such, the last thing you want is for a reviewer to accidentally reveal what you are doing. This evidence of your actions will not only destroy any hope you have of gaining consumer trust, but it will also notify Google that youve been violating its rules and possibly draw the attention of the FTC. Of course, you can always ask your customers to keep your review incentive a secret. However, there is always the chance that someone will slip up and mention it anyway. 3. People will notice your reviews are fakeMore than 80% of people reported reading a fake review in 2019. This means that consumers know how to spot a fake review. Some dead giveaways include:
Source: webbcontent.com There are also several apps online shoppers can use to identify fake reviews. These tools look for common red flags (like the ones mentioned above) that dont often appear inauthentic reviews. Another problem with stacking the deck with positive reviews is that doing so makes all your reviews look suspicious. In fact, 95% of people suspect your reviews are fake or that youre censoring bad reviews if they dont see any bad ratings. Because your attempt to skew your ratings will be obvious to potential customers, you are much better off avoiding fake reviews. Showcasing all your reviewsthe bad alongside the goodproves that you arent hiding anything or trying to deceive anyone. 4. You will lose valuable feedback about your businessOne often-overlooked consequence of spamming your business profile with fake reviews is not getting to read your customers honest feedback. For example, your business might have problems that you arent aware ofbut youll never learn about them if you discourage negative reviews. Think of negative reviews as free usability testing for your business processes. How will you know whats working and whats not if you dont solicit negative reviews along with the positive? Imagine this scenario: your company has garnered nine negative reviews in the past quarter, and six of them describe your website as being hard to navigate. After reading the reviews, you have solid data about how to fix a problem that is turning away customers. 5. Google will delete your reviewsGoogles content policy specifically prohibits fake reviews.
Moreover, Google states that if your business profile features fake reviews, it will remove them from your profile.
An example of Google doing so is when it removed all but one of a Kentucky law firms reviews for offering family zoo passes in exchange for reviews. The right way to earn more Google reviews
***** If you have any questions about how to get more positive reviews for your business, dont hesitate to give us a call. We are happy to offer free consultations. |