Things that are easy to learn: Show
-How to do the moonwalk.  like, say,Google Ads. The Google Ads platform (and consumer behavior) is never in a resting state, so beginners and experts alike need training from resources that are recent, relevant, and reliable. Which is why Im sharing with you the ninebest Google ads training and courses available now. For each resource, I provide:
The best Google Ads courses for all levelsIts hard to find a resource that is useful for advertisers at any level of experience, but these two fit the bill. You will often find this with written courses since they are easier to update than videos. 1. WordStreams PPC University Google Ads course
I mean, what award-winning resource doesnt include itself in a resource roundup? WordStream has been a go-to source for online marketing advice for over 12 yearsand is the home of theFree Google Ads Performance Graderan account audit and optimization tool that gets run 10,000times a month! PPC University is a series of 5-10-minute articles designed to answer both the questions you have and the ones you didnt even know to ask.The course is divided into three sections:
The articles are written bytop PPC influencers and experts, so you wont just get what you need to advertise on Google, but rather, tostay competitive, save time, and save money in Google Ads. Plus, our benchmarkdata is an annual favorite. You may also be interested in our Small Business Survival Guide to Google Ads. 2. Googles Performance Max guide and tutorial
If this feels arbitrary,hear me out. Performance Max campaigns have only just become widely available as of November2021, so there isnt a whole lot out there on it. And yet, giventhe ongoing shift to automationand the fact that Smart Shopping and Local campaigns will fold into this campaign type in 2022learning the ropes is important for any leveladvertiser. Googles Performance Max campaign tutorialshows how to use this automated campaign type to advertise across all of Googles channels with just one campaign. All you need is a free Skillshop account to get access. Through its interactive content,youll learn:
And I never thought Id link to a help article in a course roundup, but here we are.Googles Performance Max Best practices guide is also super solid. This 10-minute guide walks you through setting up your campaign, with tips throughout every step and a video tutorial. Between these two resources, youll be well on your way to maximizing your performance with Performance Max. RELATED: 10 Free Google Ads Tools You Didnt Know About (But Should) The Best Google Ads training for beginnersThe following two training courses are good for dipping your toes into the Google Ads waters. Between the two of them, youll get the keyinformation needed to help you understand the basics of not just creating an account but also forming a strategy. 3. LOCALiQsLocal PPC Lab
If youre completely new to Google Ads, there are some key concepts youll want to grasp before you even start touring the platformlike how Google Ads should fit into your overall marketing plan, how to build a strategy and measure success, and best practices to avoid common mistakes.Local PPC Lab is perfect for this, managing to turn the complexities of Google Ads into a simple (and very visually appealing!) course. And make no mistakewhile it is locally-focused, this course is the perfect fit for beginners and marketers of any business size. Youll learn:
4.Santrel Medias Google Ads step-by-step tutorial
Santrel Medias Complete Google Ads Tutorial comes from co-founder Nate OBrien. Its the perfect way to tour the Google Ads platform once you have the prerequisite knowledge fromLocal PPC Lab. Yes, the course is helpful, but Ialso emphatically chose it for three reasons:
Anyway, in this half-hour training, Nate will walk you through setting up your first ad and get you familiar with the basics of:
The course was created on September 8, 2021, so its recent (as of writing this post), and Santrels YouTube channel has326K subscribers, so this is 34 minutes well spent. The best beginner to intermediate Google Ads coursesThese trainings coverintermediate Google Ads strategies and concepts that dont require intermediate experience. 5. Simplilearns Google Ads full course
Simplilearns full Google Ads Course is fivehours, but theres a table of contents with timestamps so you can skip to the sections you want. In addition to walking through the steps to account and campaign setup, thecourse educates you onkey Google Ads concepts to give you a firm footing. Theresalso a heavyfocus on Google Analytics and Tag Managerwhich are essential for running successful campaigns. The training covers:
6.Metics Media Google Ads step-by-step tutorial
TheMetics Media Google Ads coursewas created by Simon Gorges, a full-time airline pilot (!) who has a YouTube channel with over 76,000subscribers. In this training, Simon walks you through running your first campaign, using an actualaccount so you can seesettings that were chosen for particular goals. This is a great way to learn the basics but with context. Heres the docket:
Theresalso a short segment at the end on optimization.Note that this course was created at the start of 2021, before our beloved modified broad match was dissolved into phrase match. P.S: Look out for our Google Ads auction visual in his tutorial! The best intermediate Google Ads trainingIf the beginner courses feel too slow for you but youre not looking to get cocky, this Google Ads training is the right fit. It is called a beginner course, but it covers some advanced topics in a beginner-friendly way. 7. Jason Whalings all-in-one Google Ads course
Jason Whalings Google Ads training courseisdesigned to take you from beginner to advanced in one hour. He educates you on the conceptual level while at the same time moving through tactical steps. Youll learn how to run a successful campaign for just $5 a day, as well as how to incorporate keyword intent into your targeting strategy. The agenda is as follows:
If youre an eager beaver who also happens to be fascinated by Google Ads, youll be right at home here. The best intermediate to advanced Google Ads trainingIf you DO want to get intothe weeds of Google Ads but DO NOT want to get overwhelmed,these last two Google Ads courses are your destination. 8. Paid Media Pros conversion tracking tutorial
Paid Media Pros is a YouTube-based learning hubrun by PPC influencers (and WordStream PPCU authors!) Joe Martinez and Michelle Morgan. These two are the quintessentialapproachable experts, with authoritative but friendly advice andeasyexplanations. The training shows you how to track conversions without having to import them from Google Analytics, by using the Google Ads Conversion Tracking Tag. Youll learn three ways to set it up, with a particular focus on the Google Tag Manager (easiest) method. Heres what to expect:
And keep an eye out for their bloopers video, its a treat. 9. Surfside PPCs Google Ads bid strategies walk-through
Surfside PPC is a PPC-specific training company that teaches marketers and business owners how to promote their business online. In Surfside PPCsGoogle Ads bidding strategies tutorial, youll get a much-needed no-nonsense training on Google Ads bidding strategies, including:
Choosing the right bidding strategy can be a headache, but losing money by choosing the wrong strategy is an even bigger one. So take 20 minutes and set yourself up for ongoing performance. Learn from the best with these Google Ads training courses [wrap up]Whether youre looking for aGoogle Ads crash courseto get the quick and dirty, Google Ads tutorialsto get the step-by-step setup or advanced strategies to save time and money, theres something in here for everyone.Lets finish off with the complete list.
Got any good recommendations for the list? Let me know in the comments! |
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