Is Google ad Specialist legit

I use Google Ads to buy search, shopping, display, and video ads on Google and partner sites for our clients to drive traffic at all levels of the marketing funnel. With our tailored strategies, we help promote our clients' business to drive sales of products services through their websites and apps.

Google Ads is an essential buying platform for all e-commerce businesses to promote their products and drive sales. Smart Shopping Campaigns have improved significantly over the last 2-3 years. Through the "Maximize revenue" bid strategy, it became more efficient to utilize compared to standard campaigns in terms of return on ad spend and the time needed to manage and optimize.

We use Google Ads extensively for Leads generation. We're into manufacturing & marketing of Capital Goods for various industries & business verticals. For us, Google Ads have been the major source of getting a high ranking on search result pages and promoting our products to our target audience. We have also been able to create a Database of our segmented prospects & users through the help of Google Ads.

It's the best tool for qualified lead generation for any business. It also improves web traffic & gives your business and products better visibility and credibility over your competition. We are happy with the results and have been putting significant amount of our marketing budget on Google Ads. However, its dependence upon good SEO is also evident. Thus, we take a lot of effort in creating better and attractive Landing Pages for our Ad Campaign to get better results and Click-Through Rate. We also work continuously on improving our Quality Score to get more qualified leads and better search results and ranking.

We use Google Ads on behalf of our customers. As we all know Google Ads is one of the best-paid search campaign makers and managers. We especially use Google Ads to create display ads and make dell funnel as per our client's need. Google's huge user base helps a lot of our clients to get [their] results.

Google Ads are the best option for search ads. With its widely spread networks, it's one of the best ad networks. It's pretty costly [compared to] its competitors. Customer support is decent. With Google Ads, you can make your ad campaign quick but [it can] take a long time to properly optimize. So if you want a good result then you have to wait for some time.

Our agency utilizes the Google Ads platform within our Client Services department. We actively manage the Google Ads platform to provide campaign management services for our clients with the following Google Ads products: paid search, Google Shopping campaigns, YouTube, and app install campaigns. The Google Ads platform helps our agency develop keyword strategies, targeting strategies, and helps us optimize our client's campaign performance. The Google Ads platform is a key part of our ad tech stack and it saves our team a lot of time managing Google campaigns.

If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users click on your ads and are redirected to your website. Google also provides a wealth of training and tutorial content to get you up and running. While the Google Ads platform is suitable for small businesses, it is also a technology that can scale with your organization. Our agency manages millions of media dollars in Google Ads, and many mid-market to enterprise brands manage the Google Ads platform in-house. If you are a small business getting started in Google Ads, you need to invest the time to learn the system because you will receive little to no support from Google's account management department.

We use Google Ads to drive more traffic to our website. Our marketing department mainly uses Google ads but the analytics team uses it for reference. It addresses our problem of growing our user-base and increasing traffic to the website.

It is very well suited towards B2C products where the target audiences are already expressing a good amount of interest in a specific product. However, it seems to be less effective for increasing the visibility of a new or lesser known companies. Also since, it could be pretty expensive for companies with lower budget that have to compete with large corporations.

AdWords is currently being used as a marketing tool to support other channels such as Paid Social and Programmatic. As AdWords works lower down the funnel it helps to generate leads and increase revenue via selected targeting, either it is B2C or B2B marketing. It is currently being used by our specialist Paid Search teams that use AdWords and BingAds.

Overall, AdWords solves many problems, these include but are not limited to, low organic search rankings, finding new customers, driving more users to your site, as well as allowing the business in question to increase their overall revenue.

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product.

I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.

I have used Google ads for over 5 years, at this point in my professional career. The ads platform is utilized to drive new business leads and sales. We are not using Google PPC for anything other than marketing.

Here is the core problem with Google. [I believe] nearly every consumer is using Google, which means every business is somewhat dependent upon Google. Since theyve become so fundamental to society theyve taken the approach of being so big they dont have to care about their customer base. Google is now much like the IRS. [In my experience] nobody wants to pay their taxes, but you simply must. Same with Google ads. Dont want to use it but a business is no business without advertising.

We use Google Ads for its intended use... pay per click advertising. We target our customers based on location, age, and income - all of which Google Ads allows us to narrow down. It is a great marketing tool to get new customers. We set up many of our clients on the platform to attract customers for them as well.

It really depends on your business. Some businesses will benefit greatly from pay per click ads and some will just waste endless money. Not only does your customer need to be searching for the keywords you are using, but the ad has to be enticing for them to click on it. We have also found that only advertising with Google Ads gives us better results than advertising with their search partners (like YouTube).

We use Google ads to drive paid traffic to our website - primarily as a source for inquiries. We also use the platform to do some brand awareness pieces - in conjunction with our organic search techniques, this platform allows us to get our brand out there in a meaningful way. The business problem this platform address is the shift from traditional advertising to online - years ago our primary sources of inquiry was through print publications - as the world changes, newspapers have disappeared and AdWords has filled in the gap.

Google Ads is very well suited in scenarios where you are looking to drive traffic using targetted methods to your website with the ultimate goal of a conversion (sale, submission). This is especially effective if you have a good idea of which keywords would drive traffic. It is also prudent for those using the platform to develop meaningful, engaging ads (both traditional text and dynamic video, etc) - It is less appropriate if you are not clear on what your target market is looking for - this would result in wasted spend.

We use Google Ads (formerly AdWords) every single day to manage the accounts of other businesses. We have various campaign types that we manage, between search, shopping, display, video, app, and local campaigns. The campaigns are designed to facilitate one of three things: brand awareness, leads, or purchases for our clients.

I wouldn't recommend Google Ads (formerly AdWords) for personal management to someone who does not have the time to devote to it. If you are running a business and are already spread very thin across multiple departments, do not try and take on Google Ads (formerly AdWords). If you do have the time, then I highly recommend it to someone who is looking to build and scale their business, as it can be an extremely useful tool to ensure visibility to potential customers.

Google Ads is utilizing by the entire paid search department and is a big part of our whole organization. Google Ads delivers premium search traffic volume on a cost-per-click basis. The volume it can reach is bar none in the industry and is the leader in the marketplace.

Google Ads is well suited for any business looking to advertise. he paid search media vehicle is the lowest funnel initiative & opportunity in paid media, while Google Ads is at the top of volume contributors. So therefore it would be good to test any low or initial marketing budget on Google Ads to begin to get your feet wet any evergreen advertising ploy.

Google Ads [(formerly AdWords)] is mostly a middle and bottom of funnel marketing channel for our ecommerce brands. We have some success in top of funnel, but it tends to be quite expensive and typically not worth it. We use it for search ads mainly, from capturing branded clicks with the additional real estate, to bidding against competitors on non-branded search terms.

Google Ads [(formerly AdWords)] should be your go-to when running search ads. Branded terms, non-branded terms, and shopping ads are especially powerful. With some extra experience/skill, YouTube ads can be powerful as well. Top of funnel is a bit more difficult though unless you create and manage some very powerful display creative.

I use Google Ads (formerly AdWords) to manage multiple business search campaigns--over 1,000 keywords and 20 campaigns. SEM solves many issues with regard to brand awareness and product awareness. Utilizing Google Ads (formerly AdWords) allows us to conquer all aspects of marketing. I'm able to add images and reviews of our products so that our potential clients see our products and see how great our products are.

It's basically monopolizing search because Google doesn't allow other companies to bid on Googles SERP. Google is basically everywhere and thus is the SERP of choice. Google is suited to showcase your website based on the keywords you want to be seen under. I honestly wish they kept the BMM modifiers in broad match. Switching it over to phrase match sucks.

I use Google Ads to advertise my apps mobile platforms to get new installs and for retention. I usually create either short campaigns or long running campaigns. Google Ads is used each time for a different product, we usually create targeted ads that are targeted for a specific audience. We try to be as [...] targeted as [much as] possible.

Google Ads is well suited if we want to reach any specific audience. It has lots of traffic and there are many options to create targeted ads. It is relatively easy to use and learn, therefore it [fits] well for beginners. Google Ads is less appropriate when you want to use short campaigns (below 2 weeks) because it takes time for a campaign to optimize itself. It is also less appropriate if you need to utilize social targeting - in this case, Facebook Ads is more appropriate.

In my last role, our company used Google Ads across our whole marketing department. It was an option we provided to clients but only about a third would choose to utilize Google Ads. It was a great resource for driving applications at financial institutions which were our main goal. Google Ads was only one portion of our whole marketing strategy - it is a great tool to drive brand awareness! I love that you are getting right in front of your desired audience when they need you most and are searching directly for you and your business's service.

Google Ads is great because you can target essentially anyone - the reach is limitless. It is a good resource when you are wanting to get relevant content directly in front of the right people. It's also nice that you only pay when someone actually clicks on your ad. The platform itself does a nice job gathering any and all data you would ever need to continue improving your campaign performance.

We used [Google Ads (formerly AdWords)] across the marketing and sales dept. We hired an outside ad agency that helped us with SEO and Ads. I was in charge of the agency account and kept them on track and on budget. I reviewed and supplemented the ads before publishing and helped create the keywords and ads for Avidex.

There are many how-to videos online to help with Google Ads newbies. Google also has lots of information regarding keywords, starting your ads account, SEO, and any specific questions you may have regarding set-up. Using Google Ads is very beneficial if done correctly and goes well with other marketing campaigns. I would recommend it to any marketing professional looking to increase website traffic.

We are using Google Ads [(formerly AdWords)] as a digital advertising engine. It allows us to create, manage, analyze, and edit advertisements on Google. It is mostly used across the entire organization and across many different teams.

Google Ads [(formerly AdWords)] is well suited when researching, creating, managing, editing, or analyze advertisements on Google. It is solely for advertisements on Google, so if you want to manage ads on other platforms, youll need to use those respective engines or a management tool (like Googles SA360).

As a non-profit organization, we use Google Ads through the Google Ads Grant and as such have setup numerous search ads to help people discover our organization or to promote big searchable events. Currently, it is only used within our communications/marketing team, but we plan to expand usage to create targeted ads for each individual area of interest within our organization, as well as to eventually run ads targeting questions people frequently ask about Christianity and religion that would link back to an in-depth article about the subject in question.

Google Ads helps address the problem of getting our organization in front of potentially interested people, and has helped boost us ahead of other larger organizations that currently rank ahead of us in terms of SEO.

As we only use Google Ads for search ads (under the Ad Grant), I cannot speak to their display, discovery, smart, shopping or video ads. However for our goals, which is to help people searching for an organization such as ours get connected to us, with proper setup Google Ads is very effective. We have had great success running Ads for our organization, helping hundreds of people click on our website and visit our location; and we've had great success running ads targeting big events we put on for things such as Easter and Christmas.

The only time Google Ads would not be appropriate for our usage is if we were to use it to try and target something people weren't searching for, or if we did not do our due diligence in keyword planning.

Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of advertising credit via Google Ads. The primary objectives that this completely free advertising credit affords our organization include, fundraising opportunities, general brand awareness, recruiting for volunteers, and promoting special events within the community.

Google Ads is well-suited for organizations seeking to utilize Search Engine Marketing as a medium for increasing brand awareness, promoting direct response marketing offers, achieving & sustaining ROAS (i.e. Return on Advertising Spend) or ROI (i.e. Return on Investment) via an online mechanism, generating highly-qualified online leads via website or phone call traffic, and scaling an organization's business or revenue growth.

We use Google [Ads (formerly AdWords)] on behalf of our clients for a variety of different success metrics. Many of our campaigns are focused on conversions: purchases, calls, or bookings for services. Though measuring these conversions can be a bit tricky (as with any system), Google Ads is probably the easiest to measure the actual performance. Additionally, Google Ads uses machine learning to ensure that you are optimizing your ads and placement for maximum conversions for the ad spend. Other campaigns focus on win-back and remarketing, overall web traffic, and brand recognition (awareness) campaigns. Something new we've started doing for certain clients is using the Local Services Ads (Google Guarantee). These have been tremendously helpful and are one of my new favorite tools for certain industries.

There's no mystery here: when it comes to Search Engine Marketing, Google reigns supreme. Though you can still get decent performance from Yahoo and Bing, if you want to reach most searchers, you need to use Google Ads [(formerly AdWords)]. And, with the power and polish in Google Ads, there's rarely any reason to use a third-party ad purchasing platform. Display Advertising may be better with an different platform, but Google still has some of the best display placements and prices available.

I used to think local services (think plumbers, repair shops, etc) weren't very well suited for Google Ads [(formerly AdWords)], but recently their local inventory options and their new Local Services Ads have really made Google a powerhouse for local businesses.

There are certain business types that might find Google Ads [(formerly AdWords)] difficult to use. Google has an extensive yet confusing list of products and services it won't allow you to advertise, such as weapons, fireworks, pharmaceuticals, gambling, etc. And these categories and policies will often prevent similar or related (though not disallowed) industries to get blocked as well. So, for industries even tangentially related to risky industries, you may find Google Ads to frustrating to deal with.

It is used solely in my department. I do use it on consulting assignments, and have often taught individuals how to use it, so my experience lies in several facets with the program. Ultimately, it addresses our need for digital marketing.

It can be a great deal of your marketing. If you study how the program works, and how the ad space runs, then you can make this work for you very well. For us, we have run ads for many years on Google Ads, refining the budget very carefully. We have been able to suss out competitors' tactics based on how the bids in our area look. It has not just readability for you, but for your industry.

Just be mindful that the representatives are there to raise your budget, first and foremost. Most marketing companies will go out of their way to confuse you by downloading the Overview and making it seem like they put in hours of work, especially if it nets them profit. Many industries just need someone to train an in-house person to handle the ads (which is also better because then you can avoid the third party not fully knowing your brand). Once you get it, you get it.

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with.

Google Ads is being utilized for our digital department. We run AdWords campaigns on behalf of our clients. We run anything from your typical search campaign, to display campaigns, shopping campaigns, and YouTube campaigns. We are a digital agency that can pitch and fulfill a client's Google AdWords campaign. We manage hundreds of clients on a monthly basis.

Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and update throughout the year based off of seasonality and special offers!

Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.

Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.

Simply opened up an account to familiarise myself with google ads. It was going to help us gain visibility on the web and gain more prospects.

Biggest bully on the planet ! They already have one the biggest business empires and they still take (steal) money from a small startup in France.
Beware at the beginning ! When signing up, they require payment details.
Beware when trying to request a voucher "to try" a google ad campaign, they launch it without validation (maybe a mistake on my behalf, but unlikely i would validate a campaign with my website not ready. Now they are not able to tell if i can redeem the voucher on my total bill ! Absurd! Then they tell me, "our email must be in your SPAM" . You are sending an email from google ads to a gmail?! How can you not rectify this !? Sorry, don't really have a good point for them, except google ads is only suited to you if you are in the right sectors and your clients have the good demographics

They somehow they cannot explain that a campaign was triggered on its own. They then got me a voucher as a refund for half the price. Then they don't know if it will be applied on the bill they just sent. They cannot figure the due date for the billing (they thought it was last month).
The person on the phone said the technical team are busy, i said : i will wait. He said you d be better off sending a new ticket. I said you should be able to simply forward my file to that team internally !!? She said "Yes i can..." huffing and puffing...
AWFUL ! But its google, no other choice for many.

I am expanding my business as a vacation rental owner. I currently utilize various vacation rental websites that charge service and subscription fees. I am seeking other independent avenues to promote my vacation rental property to generate more business. This will allow me the opportunity to book reservations at a lower cost and to give my guests more personalized service.