How do I find Google keyword planner?

Google offers a powerful free keyword research tool called the Keyword Planner.

Table of Contents Show

How to Use Google Keyword Planner Tool?
1. Login To Google Ads Account
2. Find the Keywords
3. Set the Keyword & Location Within Google Keyword Planner
4. Select a Date Range
5. Analyze the Keywords
6. Exploring Other Features Within Keyword Planner
Google Keyword Planner Tutorial for Beginners

Your Google Ads account is where youll find it.

Using Keyword Planner, you can identify search queries related to your products or services.

By targeting these search queries in your marketing campaigns or by using them in your content marketing activities, you can drive more traffic to your website.

How to Use Google Keyword Planner Tool?

In this tutorial, well explain how to use Keyword Planner for keyword and market research.

To locate Keyword Planner, in our opinion the best keyword research tool, all you need to do is log in to your Google Ads account.

If you dont already have one, you can create one for free at ads.google.com

Under Tools & Settings and then under Planning, youll locate the Keyword Planner.

Simply click on it.

Related: What is Google Ads

2. Find the Keywords

We want to focus on finding keywords which are search terms used by people to find your products or services via Google Search.

So, go ahead and click Discover new keywords.

For this keyword research tutorial for beginners, were going to use roofing business as an example.

Therefore, we want to type in keywords related to the roofing business.

Suppose this business operates in a specific geographic location and you want to target potential customers that are searching for your services/products within that location.

To get started with keyword research within the Google Keyword Planner, type in roofing services in the search bar.

Click Get Results.

If you dont have a high spend on your Google Ads account, then some of the information shown in the dashboard will be limited.

For example, you will not be able to see the graph and you would not have an exact estimate of the average monthly searches for each keyword.

However, you can still use this free keyword research tool for marketing but the information would be limited (especially if you just created a new Google Ads account).

3. Set the Keyword & Location Within Google Keyword Planner

On the top, you can see the first keyword that we selected earlier.

Click on it to add additional keywords that you want to gather information for.

However, were going to leave it as roofing services for this keyword research tutorial.

Next to the keyword, we have the location which is currently New Zealand.

By clicking on it, you can change the location to the area that you service.

For example, we will target Bay of Plenty a region in New Zealand since were trying to find keywords specific to a geographic location that our roofing business targets.

You can also see the location on the map. If need be, you can add additional target locations here or remove any of them by just clicking x.

However, were happy with one location for this keyword research tutorial for beginners. Hit Save.

4. Select a Date Range

Next to the location, we have the date range.

You can create a custom date range or select any of the following options:

Last month
Last 12 months
Last 24 months
All available

For this Google Keyword Planner tutorial, were happy with the 12-month range as this gives us a fair idea of whats been happening in the last year.

This would help you understand whats going to happen in the next 12 months (The best way to forecast the future is by understanding the past possibly a quote from Doctor Phil).

On the Keyword Planner dashboard, you can also see the related keywords like:

Roofing companies
Building contractor
Residential building contractor
Home improvement services
Roofing
Roofing repair
Roofing installation

Below these keywords, you can see the graph that represents the search volume trends for roofing services for the past 12 months.

For example, there has been a 37% decrease in search volume in December 2020.

5. Analyze the Keywords

Below the graph, youll find the keyword ideas related to the focus keyword roofing services.

This is where you are going to spend most of your time within the Keyword Planner.

Here, you will notice:

Keyword (by relevance)
Avg monthly searches
Competition
Ad impression share
Top of page bid (low range) this shows how much its going to cost you to rank at the top of the first page of Google.
Top of page bid (high range)

As you can see, our focus keyword receives only 10 avg searches per month and has medium competition.

On the other hand, other keywords such as roofing companies and roof repair have high competition.

This helps you understand which keywords to target for your paid marketing ads.

For each keyword, you can also see the ad impression share on the Google Keyword Planner.

Under Accounts, you can see the keywords that are currently in your account.

To add more keywords to your account, simply check the box to the left of the specific keyword that you want to add.

Under Plan you can either plan a new campaign or select Existing campaign. Also, you want to keep the option Broad match selected because you need to identify what people are actually typing in.