Excluding internal traffic is one of the most commonly used admin functionality in Google Analytics. Show
Unlike Univeral Analytics (version prior to Google Analytics 4), this feature is not available in the usual place in Google Analytics 4. In Google Analytics 4, not only the data model is different but also the interface has completely changed as well. As a result, is hard to find some of the features/functionalities that you might be used to in Universal Analytics. Don't worry, we got you covered. We will be sharing tips and tricks about Google Analytics 4 in various posts. In this post, I will show you how you can set up an IP filter in Google Analytics 4. If you do need help with setup then don't hesitate to contact us. How to set up the IP filter for excluding internal trafficThere are several steps to set up IP address filtering in Google Analytics 4. Step 1: Define the IP addresses that you need to filter or exclude
Step 2: Create the Exclude IP FilterIn the previous steps, you defined the IP addresses and gave them an "event parameter". Now you have to define your IP filters that will make use of those events parameters.
Step 3: Test the IP FilterNow your configuration is done and you are ready to test the filter.
Step 4: Make the Filter "Active"Once you are satisfied with the filter, go back to the filter and change the filter state to "Active" Other Google Analytics 4 post that you might be interested in
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