Googles naughty list just got stricter29th Jul 2021Written by Wayne Cross3 mins read | 29th Jul 2021 Google strives to ensure all users have a trustworthy, healthy, and secure experience when searching the worlds information. This means advertisers who use PPC marketing need to follow the Google Ads Policy guidelines to ensure their adverts are truthful, appropriate and safe. Show
What are Googles 4 main advertising policy areas?
Click here to view the list of Googles ad policies. Yesterday (28th July 2021), Google announced they are bringing a new strike-based system, called Google Ads enforcement system, to ensure advertisers follow these policies and penalise those who dont. When will Google Ads enforcement system be implemented?Google Ads policy enforcement system will commence on 21st September 2021, starting with the following policies over a period of three months:
Google will expand the strike-based system to the other advertising policies over time; Advertisers will be notified each time this happens. How does Google Ads enforcement system work?To encourage compliance and prevent repeat policy violations, Google will issue strikes to advertisers that violate any of the policies stated above. Advertisers will be informed of any violations through email and in-account notifications. Google Ads Strike-Based System:
Each strike comes with a penalty; the penalties applied will progressively increase with each strike. What are Google Ads Policy Violation Consequences?The first and second strike Temporary Account Hold:The first and second strikes will result in a penalty of a temporary account hold.
Accounts on a temporary account hold will have to fix the violations and submit an acknowledgement form for their ads to resume. Once Google receives the acknowledgement, the ads account will be released from the temporary account hold state (once the 3 or 7 days has passed). If no action was taken by the advertiser to acknowledge or appeal a strike, the account will stay on a temporary account hold. Advertisers can also appeal a strike decision. If the appeal is successful, the account will be released, and ads will continue immediately. NOTE: Strikes will remain on the advertisers Google Ads account for 90 days unless the strike was successfully appealed. The third strike Account Suspension:The third strike results in account suspension. This means advertisers will not be able to run or create any adverts unless the suspension is successfully appealed. Account suspensions are not easy to get out of, at all, and its important for advertisers to understand that suspended advertisers cannot set up new accounts either. The moral of the story, dont put yourself there in the first place! How can you ensure you dont get any Google Ads Policy Violations?Put simply, if youre not Google AdWords certified, dont do Google PPC advertising yourself. Search for agencies that are official Google Partners (like think3 ) to do the work for you. To get Google Partner status, agencies need to have at least half their AdWords Managers certified, whilst maintaining an average ad optimisation score of 80%. All the AdWords Managers at think3 are certified, just so you know. These agencies (did I mention think3 are one?) know the Google Ad policies, violations, and consequences inside out, so theres no one better to manage your ads. If youre looking for visible ROI through Google Ads, let the professionals handle it for you. Click here to find out more about our Google AdWords Manager Service. Keep readingWeve got even more great content!Super Bowl LVI Ads | Pre-Game Edition | 2022Read more 04th February 2022 The Four Pillars of SEORead more 03rd February 2022 21 UnwrappedRead more 23rd December 2021 View all news |