Google Trends for marketers in a dynamic environmentWhen market dynamics change rapidly, it can be hard to grasp how peoples needs are evolving. Google Trends allows you to see the topics people areor arentsearching, almost in real time. For example, did you know that in March 2020, the search term virtual birthday party ideas became very popular in just a few days in the US? You can use this information to explore whats top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Here are a few ways you can use Google Trends to find the data you need to navigate disruptions to your business and be helpful to your customers. Show Quickly find popular termsCheck Google Trends' Latest Stories and Insights such as Coronavirus Search Trends to explore curated insights about a popular topic and get a first pulse of how people are searching for this theme. Explore your own topicsIn addition to what you see on the homepage, you can explore and gauge interest in virtually any topic. When you search for a term on Trends, youll see a graph showing the terms popularity over time. Hovering your mouse over the graph reveals a number, which reflects indexed search interest how many searches have been done for the particular term relative to the total number of searches done on Google.
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Automate your searchAs you may be juggling family life and work, make every minute count and subscribe to a Google Trends alert to get automated email updates on topics and searches in your region. Explore and find new insights today with Google Trends. Need more help?Sign in for additional support options to quickly solve your issue Sign in |