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Digital Marketing Case Study EMOTIV realizes huge ROIon Google Shopping AdsEMOTIV, manufacturers of Brainwear® for brain research and development applications, needed to expand their reach to increase sales and grow awareness of the innovative ways their products could be used for higher education, workplace wellness, and consumer insights. Firebrand developed a multi-pronged approach to boost product awareness and sales using Google Shopping Ads in combination with Display and Search to achieve impressive ROI. Key ResultsZ 33.33% increase in transactions across all Google Ads campaigns (combination of Google Shopping, Search, & Display)Z 228% growth in revenue from all Google Ads campaignsZ 54% decrease in CPC across all Google Ads campaignsZ 719% ROI from all Google Ads campaigns w/ 447% ROI for Google Shopping campaignsApproachE Configured a future-proofed advertising and martech stack - including Google Merchant Center integration with WooCommerce - data-driven optimizationsE Designed and implemented various display ads to generate demand that was later harvested through comprehensive Google Shopping and Search campaignsE Maximized Google shopping Ads bidding through Single Product Ad Groups (SPAGs) and Query-Level Bidding StructureE Conducted A/B testing on ad variations and landing pages for conversion rate optimizationIn their words With Firebrand, we took the leap into digital advertising and were able to see huge growth in qualified web traffic, sales, and ROI from Google Shopping and Display ads. The Firebrand team is creative, data-driven, passionate, and easy to work with. Tan Le, CEO EMOTIV Ready to outshine your competitors? Contact us to crush your marketing goals. Contact |