Google Ads SpecialistDo you wonder how certain businesses show up on top search results overnight when you Google them? The answer is that they advertise with Google to show up in top search rankings on specific keywords. The keywords depend on what products or services they want to promote and the corresponding location. Google now becomes synonymous with search. When you perform an online search, you dont say search for it you say Google it. With approximately 2+ billion searches a day and consumers Googling 24/7 something for which you could offer, its no wonder why any business would want to harness the power of the leading search engine. Google AdWords is the service that enables you to participate in Google keywords auctioning and be in front of customers when theyre searching for businesses like yours on Google Search, Maps, and Google partner sites. You only pay for the results, like clicks to your website or calls to your business. Google AdWords is the primary way that businesses advertise to customers online. As opposed to simply sending out an email, a Google Ad will appear on your search engine results pages and at the top of mobile device screens in specific locations or when certain keywords are searched for. This allows you to target potential customers who may be more interested in what you may be offering. One can choose to target your ads just for specific geographies like New York City-Manhattan rather than nationwide; by language such as Spanish in Spain or English in Mexico; by different types of devices including desktop computers, mobile phones, tablets, etc.; with other factors influencing what people see when they use these channels from demographics like age and gender to their interests based on either previous searches or websites visited. Depending on your business objective, be it sales if you are in e-commerce or lead generation (business to business or business to customer), branding (getting more eyeballs to your product or service offering), there are different campaigns that one can set up leveraging Google Ads platform.The campaigns which you may consider to advertise your business on Google are:
There are many success stories of businesses that advertise with Google and have become significant. They have been able to take their brand from local to global with Googles advertising capability through its ads or AdWords platform. A coin has two sides, and there are quite a few businesses that have not succeeded with the Google Ads due to the lack of skill required to set up and optimize their advertising campaigns on Google. For beginners, Google offers the Google Ad Express platform. Wherein Google automatically sets up your campaign after providing basic information about your business to Google. However, you cant scale your business with this. To become successful with your Google ads campaign, one needs to do thorough keyword analysis, competitor analysis, landing page testing, ad copies, bid strategy, etc. Even if you have done some advertising on Google or you had your beginners luck with your first few campaigns, there is no guarantee that you will be able to get the results in the same proportion as you scale up your marketing budget and try to either sell more products or services in the same area or sell the same products or services in different geographies or regions. Managing performance is the key as you try and take your advertising to the next level. Google AdWords is the worlds most popular pay-per-click advertising service. Businesses of all shapes and sizes use it to grow their customer base, but many are unsure if they should be hiring an agency or doing everything themselves. If youre a small business or entrepreneur and want to grow your company without spending vast amounts of money on ads, then hiring an agency may be the correct answer for you. Several great agencies can help with everything from SEO (search engine optimization) to social media strategy. As a business owner, you want to put your time and energy into what matters the most. You dont need any distractions when it comes to marketing- thats why hiring an agency is so important! With so much information on how to do Google AdWords yourself, it can be hard to know what you should do for your business. For this reason, we recommend working with a professional who will help set up campaigns that will bring in traffic on autopilot and get more customers through the door. With over 150 years of combined team experience in Google AdWords, we know few tried and true best practices when creating your campaigns. As soon as you sign up with us, our Google Ads specialist team will be able to set up your first campaign and get you up and running on Google AdWords. The data on how effective Google ads is clear: it works! And if youre not using this powerhouse of an advertising tool, then youre leaving money on the table without maximizing your capabilities. Previous studies have shown that companies running paid search campaigns could see up to three times higher conversion rates and 18% less cost per acquisition when compared with marketing channels like TV advertisements and radio spots. Our approach to Google AdWords is to provide top-notch customer service and affordable pricing. Whats more, if a client ever has any questions about their campaigns or needs help to optimize them for performance, they can always shoot our team an email or call us anytime. There are absolutely no restrictions on communication with us; clients will never be left out of the loop due to language barriers like those found at few agencies! In addition, because were so confident about how well Google Ads works for businesses, our team is always ready to answer any questions you might have about your campaign and how its performing. But that doesnt mean we cant enjoy a laugh or two while doing so! What makes Website Pandas a preferred Google Ads Agency?Website Pandas has been an invaluable asset to many businesses looking for exposure online because not only do we know the ins and outs of what works, but our professional approach will make it seem as though all work was done in-house. Many things need to be looked at while setting up the Google AdWords campaign, and we have called out the few most critical aspects that we follow as a part of the process.
Ongoing Campaign management and optimization. Running Google AdWords can be a little tricky. One wrong word or click and your ad will be targeting the wrong group of people, which could mean that youre wasting money on clicks from folks who wont convert into customers (or worse! Your competitor) even if they are in your target audience demographic-wise. Several factors go into determining the effectiveness of an ad, including how qualified the people searching for it are, whether or not they find what theyre looking for when clicking through, and their willingness to buy from someone other than the advertiser running the ad. The key to successful Google Advertising is ongoing optimization. There are fluctuations in keyword search volume, user preferences, or a change due to demographic or social reasons. Its imperative to look at data we collect via advertising and make changes as required to sustain and scale our advertising campaign. Whatever gets tracked gets measured, and whatever gets measured gets improved. Data makes much noise, and there is a lot of data that Google offers, which can be analyzed to track performance, and required changes can be deployed if the results are not up to the mark. Successful PPC campaigns require ongoing monitoring, optimizing, testing, and learning. So that needs experience, up to date with the latest changes, data mining, data analysis and time. All the goals and tracking need to be thought through and deployed before you start advertising by injecting tracking codes on your website or landing page. For tracking purpose, one can use GTM (Google tag manager) and have it integrated with your Google ads account. Unless you already have a dedicated Google advertising team or have deep pockets to test the waters, it makes total sense to partner with an agency with a dedicated team with a diverse skill set and years of experience running ads with Google. Life is too uncertain, and so is everything else; however, your probability of being successful will be very high if you have an agency managing your campaign, instead of you doing it yourself with limited knowledge and experience of Google advertising. |