If your AdWords campaign is limited by budget, it means youre likely not getting as many meaningful clicks as you possibly could. When youre limited by budget, its like trying to draw money out of an ATM when your account has no balance. Youre just going to have to wait until more money is available. In this post Im going to explore what limited by budget really means and a few strategies you can employ to get the most out of your ads campaigns after seeing this status. Show What Does Limited By Budget Really Mean?The AdWords help guide states that your campaign status will be updated with Limited by Budget when your daily budget is lower than the recommended amount. So put very simply if the keywords and bids you have in your campaign could spend more than your daily budget limit, you are going to see this message. By clicking into the bar graph icon next to the status message, you will come to a graph like the one below which can help you understand how much youre limited by and what a budget increase might mean for your account. Being limited by budget carries a few consequences:
What factors play into Limited by Budget?
What can you do about a PPC campaign being Limited by Budget?
The best thing you can do, though, is make sure your campaigns are organized in a way that promotes your goals. If you have a handful of keywords that are hogging most of the clicks in your account, it might be time to re-evaluate your approach. Some things to ask:
For example, if I bid on PPC, but the actual search terms that convert are PPC marketing firm, I can save some money by being more precise with my keyword targeting. Being limited by budget is just part of life. Its one of the reasons Im not driving a Bentley. Were not always going to have deep enough pockets to reach for the stars with every account or advertising objective. But you can still make the most of your situation by knowing what causes the limited by budget warning and adjusting your strategy to better fit your accounts reality. |