You want to be where your customers are. And its no secret that billions of them are on Facebook. Each month, an average of 2.3 billion active users visit the platformabout 30 percent of the global population. Its here that they interact with friends and discover new brands. In fact, 40 percent of digital consumers say they use social media to research new companies and find products to buy. Thats where yourFacebook for Business pagecomes in. Whether your organic posts or social media ads attract customers, its critical that your Facebook Page has the right name and information. Otherwise, you may turn off customers, confuse them, and/or lose business. The easiest way to ensure your Facebook for Business page hits the mark with customers is to name it correctly. This may seem like a no-brainer. However, if you rebrand your business, change ownership, or find you started on the wrong foot with your page, you may need to change a business name on Facebook. If you know your Facebook for Business pages name isnt reflective of your company, branding, and other digital marketing messaging, here are the steps to make this important update. How to Change Your Business Name on Facebook in 8 Easy Steps
Scroll to the bottom and click the link that reads See All Information. Now that youre here, youll be able to change your business name, username, and category.
Having issues changing a business name on Facebook?
The Benefits of Changing a Business Name on Facebook
The Pros and Cons of Changing a Business Name on Facebook Pro:Changing your businesss name on Facebook has a number of benefits: It presents consistent branding, makes it easier for customers to find you, and improves your credibility. If you spend time advertising and posting organically on Facebook, then take the time to make sure the very basics of your Facebook for Business page are on point. Con:Unfortunately, not every business will be able to change a business name on Facebook pages. Like mentioned above, if your brand falls under a parent company thats a global page on Facebook, you wont be able to change your regional page. You may have to get in touch with headquarters to change the name there for the proper trickle-down effect. Thats why its important to take care when naming your business the first time around! If you fall into this pickle, it might be easier to make a new Facebook for Business page. Run a campaign to move your followers over to the correct page. Its easier to take a step back and get your ducks in a row than continue to grow a following on a page that doesnt accurately represent your brand. Besides the few minutes it takes to change a business name on Facebook, there arent very many downsides. If you know you need to optimize your Facebook page, dont put it off any longer. Its worth the time and better user experience youll deliver to your customers. |