If you're on a strict budget and are having trouble figuring out whether you need to run ads on Facebook or Instagram or both for your e-commerce business, this post is for you. Show
In this post, we'll pit the two most popular social media platforms against each other and identify the best one for your e-commerce business.
Which Platform Is The Best Fit For Your E-commerce Business In 2020?Facebook and Instagram have their distinct advantages, while the former has a massive user base (2.2 Billion) the later has an unmatched engagement rate.
So how do you decide where to advertise for your e-commerce business? There are 3 key factors you need to consider when you're choosing the right platform for your ad campaigns. To get the best ROI for your ad dollars spent, you need to ensure you're not only targeting the right audience but are also able to reach them. To achieve this, you need to know the following three elements for each social media platform: Reach; Engagement; and Demographics. ReachReach refers to the number of people you can reach on a social media platform. Reach On Facebook Facebook is the oldest and the third most visited site worldwide (outranked only by Google and YouTube). The platform gets more than 2.41 billion monthly active users which coupled with incredibly detailed user-targeting options, makes it the right choice if you're looking to reach the maximum number of people. Reach On Instagram Instagram recently surpassed the milestone of 1 billion monthly active users, making it a good bet for business and brand promotion. The platform also has a considerably better organic reach when compared to Facebook. Your unpaid content has a better chance of reaching more people on Instagram and features like "Suggestions for you" and the ability to follow Hashtags also play a huge role in reach on Instagram. EngagementEngagement refers to how users interact with a post on social, i.e. liking, commenting, or sharing. Engagement On Facebook While organic content on Facebook struggles to get any engagement from users, the advertising opportunities on this network are still high. Recently South Korean shoe brand Sappu achieved a 46% increase in the purchase conversion rate and a 22% lift in purchases with Facebook Ads. Engagement On Instagram Instagram arguably is the king of all social media platforms when it comes to engagement. The platform has been just killing it from the last few years with engagement rates for brands being ten times higher than Facebook. Also, with the recent expansion of Instagram shopping platform, e-commerce businesses can now leverage the platform to increase sales directly. DemographicsDemographics on social media refer to the types of people that are using the platform. Depending on the type of products that you are selling, demographics can play an important role while selecting a platform for advertisement. Demographics On Facebook According to the latest "Pew Research", 69% of US adults use Facebook, with 74% of them visiting the site at least once a day. Considering daily usage, this number is higher than Instagram's. Facebook also gets more females users than males; however, the use of Facebook amongst teens has dropped in recent years in favour of Instagram & Snapchat. Demographics On Instagram Instagram has quickly become the go-to platforms for the younger generation, with "75% of 18–24 year olds" using Instagram in 2020. While the US still has the most number of Instagram users at 116 million, the platform is growing rapidly on an International level, making it appealing to both brands and influencers alike. Advantages Of Running Ads On Facebook In 2020We've already established that Facebook still has the most number of users, and the platform offers effective targeting options. Still, there are a few more advantages to running ads on Facebook in 2020.
Advantages Of Running Ads On Instagram In 202OIf advertising on Facebook doesn't resonate with your e-commerce business, there are a lot of distinct advantages to running ads on Instagram in 2020.
How Much Does It Cost To Advertise On Facebook & Instagram?The cost of running advertisement on these platforms can be a deciding factor for a lot of businesses. While the actual cost of advertising can vary a lot depending on different factors, "recent studies" claim the average CPC for Instagram ads to be around $0.20 - $2 while the average CPC on Facebook is about $0.80. To get a better idea of the running costs for your target audience, you can create similar ads for these platforms and then compare the ROI. Should You Be Running Ads On Both?Now that we've compared the two platforms head to head and have also mentioned their unique advantages, you can choose between either of them or go with both of them. There are certain benefits of running ads on both of these platforms; some of these benefits are: Instagram's Connectivity With Facebook Since Instagram's the prized possession of Facebook, the platforms are heavily integrated with Facebook's business manager. All your budgeting and scheduling tasks along with the setup and creation of ads for both these platforms can be done through Facebook. Optimization & Fine Tuning Of Your Campaigns If you choose to run ads on both these platforms, you'll be able to analyse the performance of the ad campaigns then and see which platform is getting you the best returns. You can calculate the number of clicks you are getting, and at what cost to make a decision. Advertising on Facebook & Instagram isn't cheap, so to get the most out of your advertising budget, it's important that you manage your ad campaigns efficiently. While Facebook Ads manager does give you plenty of options to manage your ad campaigns, it severely lacks when it comes to managing the engagement you get on your ad campaigns. Using a social media management tool like Statusbrew, you can create and manage campaigns as a team from a single dashboard.
You can easily manage ad comments on Facebook and Instagram and also get detailed insights for your campaigns via Paid Performance reports. Did we tell you that you can claim your free 7 day trial for Statusbrew when you sign up for ad campaign management? Explore Statusbrew! Statusbrew is an All-in-one social media management suite that supports Instagram, Facebook, Twitter, Linkedin, YouTube, and even Google My Business.
Is it better to market on Facebook or Instagram?Without a doubt, Facebook retains the most massive audience of all social media platforms worldwide. In the U.S. alone, more than two-thirds of adults say they use the site. The social network also boasts the most advanced targeting options for marketers who want to advertise.
Which platform ads are most effective?Google Ads
As the world's preferred search engine, Google offers advertisers one of the most effective platforms for reaching not just an enormous audience but the right audience. With Google Ads, advertisers can pitch to their audience via display ads, search ads, or a combination of both.
|