What was the most Googled thing in 2021?

What better way to recap 2021 than by taking in the top 100 most searched words on Google? Feast your eyes on lists for the U.S.. U.K.. and worldwide traffic complete with a short analysis of why these trends emerged.

Top 100 most searched keywords in the world

Some of the top most searched keywords worldwide over 2021 wont come as any surprise. Youtube. facebook. and whatsapp web took the top spots with netflix.com as the runner-up. But things really get interesting when we dive into the biggest changes in search.

Top trending searches in 2021

The search term gamestop stock. for example. grew by approximately 5% over the past year. This is likely explained by the curiosity craze for information about the reddit group that raised $551 million dollars to buy the companys stock.

Another big winner was the keyword meta. which increased search volume by about 1.3%. This term first took off and claimed its spot as one of the most searched things on Google after Facebook announced its new brand name.

Search TermChangeTotalOrganicPaidSharesimone biles4.39M100.00%0.00%0.01%euro 20204.33M100.00%0.00%0.01%dmx3.26M100.00%0.00%0.01%olympics3.23M100.00%0.00%0.01%gamestop2.92M100.00%0.00%0.01%godzilla vs kong2.86M100.00%0.00%0.01%derek chauvin2.86M100.00%0.00%0.01%naomi osaka2.74M100.00%0.00%0.01%christian eriksen2.47M100.00%0.00%0.01%copa america2.36M100.00%0.00%0.01%euro 20212.23M100.00%0.00%0.01%prince philip2.18M100.00%0.00%0.01%valheim2.12M99.92%0.08%0.01%gina carano1.98M100.00%0.00%0.01%travis scott31185.78%3.26M100.00%0.00%0.01%arcane10748.29%2.31M94.36%5.64%0.01%kyle rittenhouse5341.14%4.24M100.00%0.00%0.01%aaron rodgers1103.38%3.07M100.00%0.00%0.01%elden ring602.65%2.33M100.00%0.00%0.01%taylor swift315.08%3.28M100.00%0.00%0.01%eternals257.00%3.52M100.00%0.00%0.01%cfhd163.09%1.99M100.00%0.00%0.01%army of the dead163.08%3.49M100.00%0.00%0.01%lebron james148.20%3.14M100.00%0.00%0.01%meta126.85%2.01M87.24%12.76%0.01%nft114.31%2.38M100.00%0.00%0.01%nba scores107.43%2.88M100.00%0.00%0.01%spider man no way home106.35%2.17M100.00%0.00%0.01%tiger woods102.61%2.33M100.00%0.00%0.01%belle delphine85.10%2.90M100.00%0.00%0.01%tesla stock80.19%3.04M100.00%0.00%0.01%elon musk twitter70.60%2.50M100.00%0.00%0.01%qanon69.58%2.02M100.00%0.00%0.01%elon musk68.57%7.18M100.00%0.00%0.02%зум57.98%2.72M100.00%0.00%0.01%nba55.33%29.2M100.00%0.00%0.09%scholar53.02%6.10M100.00%0.00%0.02%microsoft rewards50.08%2.96M99.10%0.90%0.01%gamestop stock49.79%2.99M100.00%0.00%0.01%tsla46.28%2.85M100.00%0.00%0.01%gme46.11%10.5M100.00%0.00%0.03%walmart43.31%89.7M81.28%18.72%0.28%kim kardashian39.93%2.16M99.95%0.05%0.01%валберис интернет-магазин официальный сайт39.69%4.84M100.00%0.00%0.02%canvas unt38.64%2.48M100.00%0.00%0.01%英雄联盟36.87%2.78M100.00%0.00%0.01%nhl35.65%2.02M100.00%0.00%0.01%powerpoint34.57%13.7M99.83%0.17%0.04%amazon warehouse34.45%2.39M81.70%18.30%0.01%prime gaming33.78%13.5M95.46%4.54%0.04%jeff bezos32.82%2.59M100.00%0.00%0.01%f132.10%2.36M100.00%0.00%0.01%одноклассники.ru социальная сеть31.83%2.06M100.00%0.00%0.01%одноклассники моя страница открыть мою страницу31.33%2.32M100.00%0.00%0.01%shang chi30.93%3.54M100.00%0.00%0.01%youtube video29.88%2.19M100.00%0.00%0.01%etsy29.78%77.9M67.75%32.25%0.24%ps529.70%3.01M65.75%34.25%0.01%淘寶29.31%2.13M83.92%16.08%0.01%waweb29.00%4.66M100.00%0.00%0.01%microsoft store28.42%5.24M82.93%17.07%0.02%samsung28.09%20.4M83.32%16.68%0.06%推特27.74%2.58M100.00%0.00%0.01%wallstreetbets27.01%6.21M100.00%0.00%0.02%reddit wallstreetbets26.92%2.19M100.00%0.00%0.01%google scholar26.90%29.2M100.00%0.00%0.09%watts web24.07%3.31M100.00%0.00%0.01%amazon de23.51%6.84M79.19%20.81%0.02%gme stock23.16%6.77M100.00%0.00%0.02%traductor22.89%15.8M100.00%0.00%0.05%amazon prime gaming22.69%2.20M96.40%3.60%0.01%ufc22.40%2.05M99.08%0.92%0.01%warriors22.25%2.24M100.00%0.00%0.01%ватсап веб22.14%26.4M100.00%0.00%0.08%lakers22.11%2.85M100.00%0.00%0.01%wassap21.19%2.54M100.00%0.00%0.01%wp web21.14%8.29M100.00%0.00%0.03%traductor google21.05%3.87M100.00%0.00%0.01%champions league20.84%3.95M100.00%0.00%0.01%msn hotmail20.49%2.81M100.00%0.00%0.01%яндекс маркет20.16%7.53M92.21%7.79%0.02%yahoo.com mail19.95%2.59M100.00%0.00%0.01%cnn19.39%64.4M100.00%0.00%0.20%what19.09%9.31M100.00%0.00%0.03%amazon18.84%470.3M73.34%26.66%1.48%amazon usa18.82%3.03M85.45%14.55%0.01%faceb18.69%3.19M100.00%0.00%0.01%вотсап веб18.66%2.31M100.00%0.00%0.01%игры18.39%2.34M75.36%24.64%0.01%nhentai18.35%2.67M100.00%0.00%0.01%wh17.54%22.5M100.00%0.00%0.07%вацап веб17.38%5.24M100.00%0.00%0.02%yandex.ru17.21%2.09M94.31%5.69%0.01%msn homepage17.12%2.85M100.00%0.00%0.01%msn news17.09%8.45M100.00%0.00%0.03%あまぞｎ16.96%2.36M69.39%30.61%0.01%aliexpress16.84%148.5M70.61%29.39%0.47%instagram web16.62%2.90M100.00%0.00%0.01%маил.ru почта войти16.39%2.96M100.00%0.00%0.01%amazon.com16.38%12.0M87.72%12.28%0.04%

100 most searched keywords in USA

Here youtube and facebook continue to be top searches on Google in the U.S.. trends differ slightly with a worldwide audience. While Amazon.com didnt make the top spots worldwide. it slid into third place in the U.S. a testament. perhaps to the relatively better shipping options in the country as compared to in the rest of the world.

Top trending searches in USA

Unsurprisingly the keywords that showed the most year-over-year growth in the U.S. focus on COVID-19. Notable terms included cvs booster shot. walmart COVID vaccine. and cdc. which increased traffic by 423.11%. 331.37%. and 262.06%. respectively. Here are two explanations as to why these specific terms took the spotlight:

1. American citizens continue to seek information on the outbreak and their possible medical options amid the COVID-19 pandemic.
2. American citizens continue to decide whether to get the vaccine or not. also reflected by the divide in the American population over policies surrounding the COVID-19 vaccine.

Search TermChangeTotalOrganicPaidShareolympics3.34M99.97%0.03%0.03%stimulus2.78M100.00%0.00%0.03%cuomo2.38M100.00%0.00%0.02%wandavision2.33M100.00%0.00%0.02%gamestop2.15M100.00%0.00%0.02%dmx1.94M100.00%0.00%0.02%impeachment1.89M100.00%0.00%0.02%robinhood1.88M100.00%0.00%0.02%andrew cuomo1.81M100.00%0.00%0.02%georgia senate race1.80M100.00%0.00%0.02%euro 20201.69M100.00%0.00%0.02%trump impeachment1.37M100.00%0.00%0.01%inauguration1.25M100.00%0.00%0.01%rush limbaugh1.23M100.00%0.00%0.01%capitol1.20M100.00%0.00%0.01%godzilla vs kong1.16M94.40%5.60%0.01%georgia election1.16M100.00%0.00%0.01%euro 20211.15M100.00%0.00%0.01%christian eriksen1.13M100.00%0.00%0.01%juneteenth1.10M100.00%0.00%0.01%henry ruggs1.09M100.00%0.00%0.01%suez canal1.05M100.00%0.00%0.01%25th amendment1.04M100.00%0.00%0.01%astroworld987.18K100.00%0.00%0.01%prince philip982.59K100.00%0.00%0.01%in the heights977.83K98.59%1.41%0.01%kabul964.48K100.00%0.00%0.01%shacarri richardson949.93K100.00%0.00%0.01%black friday deals940.69K70.88%29.12%0.01%logan paul920.82K100.00%0.00%0.01%minari879.05K100.00%0.00%0.01%amanda gorman869.50K100.00%0.00%0.01%parler854.36K100.00%0.00%0.01%callmecarson839.93K100.00%0.00%0.01%travis scott86.630.62%2.73M100.00%0.00%0.03%rittenhouse58.386.05%1.61M100.00%0.00%0.02%kyle rittenhouse5.169.73%3.97M100.00%0.00%0.04%ahmaud arbery3.079.53%889.97K100.00%0.00%0.01%aaron rodgers1.155.24%3.74M100.00%0.00%0.03%liz cheney1.127.53%949.34K100.00%0.00%0.01%kevin durant770.06%902.53K100.00%0.00%0.01%army of the dead736.34%1.07M100.00%0.00%0.01%georgia641.39%1.36M100.00%0.00%0.01%ethiopia552.86%839.16K100.00%0.00%0.01%taylor swift531.73%1.85M100.00%0.00%0.02%derek chauvin520.70%2.99M100.00%0.00%0.03%cvs booster shot423.11%1.01M76.94%23.06%0.01%nintendo switch342.07%1.09M31.34%68.66%0.01%walmart ps5337.17%949.16K93.48%6.52%0.01%walmart covid vaccine331.37%1.32M99.71%0.29%0.01%cam newton311.71%996.04K100.00%0.00%0.01%india covid282.26%1.39M100.00%0.00%0.01%cdc262.06%1.16M100.00%0.00%0.01%eternals242.42%1.41M99.89%0.11%0.01%nba standings218.16%847.50K100.00%0.00%0.01%tiger woods209.28%2.38M100.00%0.00%0.02%doge208.11%1.24M100.00%0.00%0.01%russia201.21%1.13M100.00%0.00%0.01%rachel nichols201.19%1.17M100.00%0.00%0.01%walgreens covid vaccine180.17%6.88M92.92%7.08%0.06%lebron james175.45%2.51M100.00%0.00%0.02%bb stock170.25%911.60K100.00%0.00%0.01%ted cruz165.86%1.78M100.00%0.00%0.02%cvs vaccine165.76%2.45M91.38%8.62%0.02%macys157.24%30.29M70.47%29.53%0.28%fox news live147.91%1.01M100.00%0.00%0.01%walgreens vaccine146.12%1.10M94.27%5.73%0.01%kamala harris135.89%1.76M100.00%0.00%0.02%macy135.67%3.10M67.79%32.21%0.03%xbox series x132.17%2.36M75.27%24.73%0.02%cowboy bebop131.77%870.71K99.09%0.91%0.01%bestbuy128.90%17.30M83.58%16.42%0.16%best buy126.81%39.31M82.47%17.53%0.37%macys126.64%6.45M73.05%26.95%0.06%cvs covid vaccine120.67%909836K89.50%10.50%0.08%kohls118.28%29.19M75.26%24.74%0.27%cvs vaccine appointment114.78%909.49K84.91%15.09%0.01%nba scores106.20%2.12M100.00%0.00%0.02%khols106.03%2.67M66.05%33.95%0.02%critical race theory103.94%1.33M98.76%1.24%0.01%banana republic92.80%6.74M83.75%16.25%0.06%inflation92.78%884.91K100.00%0.00%0.01%airpods pro86.74%1.08M60.96%39.04%0.01%chrissy teigen85.80%983.27K100.00%0.00%0.01%mr beast80.82%875.553100.00%0.00%0.01%james harden79.32%914446100.00%0.00%0.01%belle delphine79.15%920.098100.00%0.00%0.01%gme75.17%9.01M100.00%0.00%0.08%gap75.08%6.04M80.09%19.91%0.06%kohls74.63%2.28M86.90%13.10%0.02%cuba74.33%926.38K100.00%0.00%0.01%jeff bezos74.00%1.41M100.00%0.00%0.01%elon musk70.51%3.06M100.00%0.00%0.03%spider man no way home67.87%1.02M100.00%0.00%0.01%model67.49%955.36K85.85%14.15%0.01%tw67.48%1.40M100.00%0.00%0.01%celtics66.01%1.26M100.00%0.00%0.01%old navy64.16%15.54M83.48%16.52%0.15%samsung63.81%3.17M97.32%2.68%0.03%at&t login63.39%1.03M85.42%14.58%0.01%

Top 100 most searched keywords in the U.K.

Following a similar pattern. the terms youtube and facebook boast the biggest overall traffic winners in the U.K. Coming in third is local news site bbc news with a 2.44% market share. even beating out popular entertainment site netflix.

Top trending keywords in the UK

One of the biggest search increases grew by a whopping 7.584% year over year. Which keyword can boast that win. you ask? Kyle Rittenhouse. also known as the name of the American boy who was prosecuted for a shooting in Wisconsin.

Search TermChangeTotalOrganicPaidShareeuros1.61M100.00%0.00%0.05%euro 20201.38M100.00%0.00%0.04%prince philip1.17M100.00%0.00%0.04%gamestop672.51K100.00%0.00%0.02%wandavision649.67K98.23%1.77%0.02%euro 2021634.44K100.00%0.00%0.02%travis scott575.27K100.00%0.00%0.02%israel538.63K100.00%0.00%0.02%uk vaccine480.13K97.75%2.25%0.01%dmx461.50K100.00%0.00%0.01%super league428.56K100.00%0.00%0.01%plymouth419.81K100.00%0.00%0.01%eriksen409.13K100.00%0.00%0.01%england vs denmark375.61K100.00%0.00%0.01%england vs italy371.41K100.00%0.00%0.01%gina carano366.45K100.00%0.00%0.01%plymouth shooting364.07K100.00%0.00%0.01%india covid356.92K100.00%0.00%0.01%lockdown roadmap343.06K100.00%0.00%0.01%uefa euro 2020338.35K100.00%0.00%0.01%simone biles332.18K100.00%0.00%0.01%tier 5328.94K100.00%0.00%0.01%friends reunion321.40K97.04%2.96%0.01%olympics307.94K100.00%0.00%0.01%lockdown rules299.66K100.00%0.00%0.01%nikki grahame292.21K100.00%0.00%0.01%tier 4280.80K100.00%0.00%0.01%indian variant276.51K100.00%0.00%0.01%myanmar273.31K100.00%0.00%0.01%helen mccrory270.92K100.00%0.00%0.01%richard okorogheye267.39K100.00%0.00%0.01%astrazeneca vaccine267.37K98.50%1.50%0.01%euros 2021263.37K100.00%0.00%0.01%chris whitty261.07K100.00%0.00%0.01%sasha johnson258.28K100.00%0.00%0.01%kyle rittenhouse7.583.89%653.72K100.00%0.00%0.02%taylor swift413.13%398.75K100.00%0.00%0.01%army of the dead364.18%304.53K100.00%0.00%0.01%nintendo switch243.51%421.91K24.23%75.77%0.01%meghan markle230.69%1.41M100.00%0.00%0.04%ukhotdeals193.39%587.19K100.00%0.00%0.02%scholar189.45%705.26K100.00%0.00%0.02%elon musk183.51%738.26K100.00%0.00%0.02%lockdown uk170.47%343.68K100.00%0.00%0.01%msn news156.12%343.16K100.00%0.00%0.01%biden151.58%604.97K100.00%0.00%0.02%uk lockdown150.99%940.25K100.00%0.00%0.03%lockdown147.54%1.10M100.00%0.00%0.03%kim kardashian131.56%271.00K100.00%0.00%0.01%tottenham124.62%759.30K100.00%0.00%0.02%doctor who121.05%478.84K100.00%0.00%0.01%itv player live120.05%281.16K98.61%1.39%0.01%liverpool116.04%749.37K100.00%0.00%0.02%wallstreetbets108.92%491.90K100.00%0.00%0.02%covid news107.70%321.55K100.00%0.00%0.01%google scholar99.94%3.30M100.00%0.00%0.10%india93.64%390.24K100.00%0.00%0.01%f192.66%1.09M100.00%0.00%0.03%covid91.57%1.72M100.00%0.00%0.05%cricket85.97%253.70K100.00%0.00%0.01%lewis hamilton82.62%495.87K100.00%0.00%0.02%jack grealish82.43%332.73K100.00%0.00%0.01%currys79.09%9.90M99.69%0.31%0.31%hotukdeals78.58%2.92M100.00%0.00%0.09%joe biden77.21%695.22K100.00%0.00%0.02%google shopping75.37%273.43K27.98%72.02%0.01%covid uk71.48%1.38M100.00%0.00%0.04%nomadland71.17%274.79K98.82%1.18%0.01%hot uk deals71.04%810.84K499.85%0.15%0.03%hmrc self assessment69.69%475.86K88.30%11.70%0.01%map69.56%1.64M100.00%0.00%0.05%prince harry68.31%538.34K100.00%0.00%0.02%manchester united68.21%929.38K100.00%0.00%0.03%bbc sport cricket67.34%331.77K100.00%0.00%0.01%nhs vaccine booking65.50%476.50K99.19%0.81%0.01%boris johnson65.00%1.52M100.00%0.00%0.05%deliveroo discount code64.87%282.57K100.00%0.00%0.01%hot deals uk61.97%326.27K100.00%0.00%0.01%football results61.95%515.52K100.00%0.00%0.02%yahoo mail uk57.47%761.22K100.00%0.00%0.02%very56.86%3.38M98.93%1.07%0.10%jeff bezos56.82%376.01K100.00%0.00%0.01%john lewis54.10%13.57M99.99%0.01%0.42%outlook email sign in53.43%248.67K100.00%0.00%0.01%belle delphine52.49%259.41K100.00%0.00%0.01%sky f152.32%302.64K100.00%0.00%0.01%bbc f52.00%276.24K100.00%0.00%0.01%uk covid49.90%2.37M100.00%0.00%0.07%the independent49.80%551.39K98.89%1.11%0.02%sky news uk48.13%296.27K100.00%0.00%0.01%insta47.95%390.54K100.00%0.00%0.01%self assessment login47.77%583.40K100.00%0.00%0.02%self assessment47.12%416.68K88.30%11.70%0.01%johnlewis45.97%1.05M99.87%0.13%0.03%esty45.66%383.49K50.75%49.25%0.01%ksi45.29%268.53K100.00%0.00%0.01%out44.94%277.15K100.00%0.00%0.01%uk bank holidays 202144.87%248.02K100.00%0.00%0.01%harry kane43.60%687.33K100.00%0.00%0.02%

Methodology

Our data covers 40 billion keywords worldwide. and we analyze over 2 terra bytes (TB) of data everyday. We used our Keyword by Industry feature in our Keyword Research Tool to create these top searched and top trending keyword lists.

Are you interested in getting more details and learning about more than just the top 100 Google searches? Have a look at Similarwebs Keyword by Industry feature. to analyze. on a category level. how traffic is driven to any category based on real user searches and real clicksnot just click-through-rate assumptions.

How to find the top most searched keywords list:

• In our Keyword by Industry feature. choose all industries. or choose a specific industry youre interested in.
• Then you can look at worldwide data. or choose a country from the country list.
• Sort the data by traffic to see the top most searched keywords.

How to get the top trending searches list:

Follow the same steps. and sort the data by change.

While youre at it. give the Keyword Generator Tool a try. It automatically generates lists of keywords based on a seed keyword across any language or market. It can help you find anything from exact search terms and long-tail keywords. In addition to hundreds of keyword suggestions. it allows you to see exact search volumes. trends. and which websites win for each keyword.

Use the keyword generator to:

• Cluster your keywords by topic. intent. and business value
• Build your content marketing strategy with SEO-optimized content
• Find gaps and keyword opportunities in your content marketing plan
• Discover the best keywords for your paid search campaigns
• Optimize your PPC campaigns

Top keywords by industry Infographic

Top 1,000 searched keywords in the world